Rob Walsh, Rob Greenlee & Todd Cochrane talk about Edison Research and their Podcast Consumer 2016 report, and a couple of slides that have gotten attention by podcasters. We also discuss the podtrac announcement and the misrepresentation their report is portraying. Specifically it is in now way a industry ranking when its a podtrac ranking with dozens of top shows not participating that would displace their Top 10 from both Blubrry and Libsyn. We go over some recent findings from the podcast awards as well.
Save the Podcast Awards GoFundMe campaign.
Podast Awards Crawling and Grading of 1182 shows found the following.
i. Only 7% Shows did not have their own .com
ii. Sound and Audio Quality was great with 72% encoding at 128kbps
iii. 27% of the sites made you dig for their podcast
iv. 36% of sites did not have a way to play/download the media on the home page
v. 79% % of podcasters did not have an RSS Icon on their default podcast page.
vi. 17% Had no way to subscribe on their home page
vii. 81% Had a Visible iTunes Subscription Icon on their default landing Page.
viii. 88% Had a Visible iTunes Subscription Icon someplace in their website.
ix. 36% Had a One Click Subscribe on Android link on their websites.
x. 61% of sites had no way to subscribe via Android
xi. 2% Had a Subscribe on Google Play Link
xii. 18% Had a Stitcher Subscribe link on their website.
xiii. Globally today Android makes up 16.9% of Podcast Audience
xiv. Globally today iOS Echosphere makes up 65.9% of Podcast Audience
xv. Globally 17.2% of Podcast Audience listen on something other than android/itunes
xvi. Globally today Stitcher makes up 3.7% of Podcast Audience
xvii. 15% are still using Feedburner
xviii. 7% Had RSS feeds larger than the 500k
xix. 9% Had a Visible e-mail contact address on their website.
xx. 22% Had a Newsletter sign-up page.
xxi. 2% Had a call in number for listeners to comment on their shows.
xxii. 77% of the sites had good unique website branding.
xxiii. 65% Had less than one paragraph of show notes for their past 5 podcast.
xxiv. 62% Had a physical download Link on their websites.
xxv. 83% Were Creating Audio Only.
xxvi. 11% Number of shows Blogging as well as some form of Podcast content.
xxvii. 15% Where creating Audio, Video & Blog Posts
xxviii. 51% of Sites where mobile phone ready (iPhone, Android)
xxix. 92% Had a Twitter Link on their website
xxx. 93% Had a Facebook Link on their website
xxxi. 37% Had a Google+ Link
xxxii. 87% of shows controlled their own rss feed on their .com
xxxiii. 9% Have been podcasting less than a year
xxxiv. 20% Have been podcasting less than 2 years
xxxv. 31% Have been podcasting less than 3 years
xxxvi. 22% Have been podcasting less than 4 years
xxxvii. 18% Have been podcast more then 4 years