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WATCH OR LISTEN · LATEST EPISODE 691
Who Profits From Video? The Real Cost of Video Podcasting
With Losh Moodaley · Published October 17, 2026
Rob Greenlee and Losh Moodaley explore video production costs, creator revenue, direct sponsorships, audience ownership, and the future of human creativity and trust in an AI-driven media world.
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PREVIOUS EPISODE · 690
How AI Is Changing the Creator Workflow
With Laura Burkhauser, CEO of Descript
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Prefer audio? Listen here.
Explore AI editing, creative direction, and keeping your voice as production gets easier. Read the full show notes and chapters.
NEW MEDIA SHOW WITH ROB GREENLEE
Build an audience. Earn trust. Grow a creator media business.
New Media Show is an audio and video show hosted by Rob Greenlee about the creator business, new media, podcasting, video, AI, audience trust, and the modern media business. Join practical conversations with the people building what is now and what comes next.
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Three conversations to build on.
CREATOR REVENUE · EPISODE 691
Who profits from video?
Losh Moodaley on video costs, sponsorships, audience ownership, and building a sustainable creator business.
CREATOR BUSINESS · EPISODE 689
The creator reset
Jim Louderback on AI avatars, the human premium, and what comes next for creator media businesses.
PODCASTING · EPISODE 688
Who controls podcasts?
James Cridland on platform power, podcast discovery, and keeping creators in control.
What are you building next?
Audience you own
Discovery, useful content, and direct relationships that last beyond a platform change.
AI with human judgment
Use AI to extend your creativity and capacity while keeping your voice, decisions, and accountability human.
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Turn expertise into evidence, stronger relationships, and a business people can confidently support.
A SERIES WITHIN NEW MEDIA SHOW
The Trust Factor
Build Trust. Create Outcomes.
Conversations about what makes human expertise credible, how that credibility becomes visible, and how trusted relationships create opportunity in the AI era.
Want to apply these ideas to your business? Trust Factor Lab helps founders, experts, and creator businesses turn expertise into clearer offers, credible proof, and stronger business opportunities through strategy, media guidance, and responsible AI practices.
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Meet Rob Greenlee
Rob is the founder of Trust Factor Lab, host of New Media Show, and a 2017 Podcast Hall of Fame inductee. His media career spans radio, podcasting, creator platforms, and leadership roles at Microsoft, Spreaker, and Libsyn.
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Explore sponsorships for products and services that help creators produce, distribute, grow, and monetize their work.
Questions about New Media Show
Who is New Media Show for?
New Media Show is for podcasters, video creators, independent media owners, and experts building an audience and a sustainable media business. Episodes explore production, distribution, monetization, AI, and audience trust.
Who hosts New Media Show?
Rob Greenlee hosts the show. He is the founder of Trust Factor Lab, a 2017 Podcast Hall of Fame inductee, and Chair of the Podcast Hall of Fame.
Where can I watch or listen?
Browse the episode archive for show notes and playback options, watch the New Media Show YouTube channel, or follow the audio podcast on Apple Podcasts.
What is the Trust Factor series?
The Trust Factor is a series within New Media Show about credible human expertise, visible evidence, and trusted relationships in the AI era.