With the number of companies laying people off and major networks reporting 7 figure losses everything may not be as well as it seems in the podcasting space. Todd and Rob engage in a lively and wide-ranging discussion about various aspects of the podcasting industry. The conversation discusses industry trends, starting with recent layoffs at Spotify. Rob suggests that the podcasting industry is undergoing a “reset,” similar to what happened around 2008-2009. They delve into the implications of these layoffs, discussing how it leads to a redistribution of talent across the industry, potentially leading to new opportunities.
Todd and Rob also discuss the financial aspects of podcasting platforms, emphasizing the challenge of sustaining a free service model. They specifically mention Spotify’s financial struggles and the potential repercussions for podcasters hosted on the platform. Rob highlights the importance of audio quality in podcast production.
The conversation moves to broader industry changes, including the shift away from guaranteed deals with talent, the importance of content quality over celebrity deals, and the evolving nature of podcast advertising. They mention the significance of the IAB (Interactive Advertising Bureau) standards for podcast metrics and how adherence to these standards impacts the industry.
Rob and Todd also touch upon the role of AI in podcasting, predicting its increasing influence in the future, particularly in enhancing audio quality and simplifying production processes. They acknowledge the potential of AI in automating certain aspects of production, but also recognize the unique challenges and nuances in audio processing that might limit its application.
Overall, the podcast episode offers valuable insights into the current state and future trends of the podcasting industry, highlighting both challenges and opportunities for podcasters and platforms alike.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The “New Media Show” podcast episode features Rob and Todd, covering various topics relevant to the podcasting industry.
With a focus on technology in podcasting, particularly on audio quality in different recording environments. They talk about a new app that allows listeners to skip ads, diving into the technical and ethical implications of this feature, such as its effect on ad revenues and the potential legal issues it could raise for podcasters.
The conversation then shifts to the podcasting industry’s landscape, highlighting the recent decline in new episodes published around Thanksgiving and the ongoing challenges faced by various podcast platforms. They discuss the top podcast hosts and the dominance of big media companies in hosting large shows. This leads to analyzing the top podcast genres, with true crime and culture topping the list.
We also touch on the international podcast market, noting the significant difference in advertising revenue between the US and other countries like the UK, Canada, Australia, and New Zealand. We speculate on the reasons behind this disparity, such as the maturity of the markets and the influence of radio.
The discussion moves to monetizing podcasts, exploring the potential of premium podcasting tools and subscription models. We delve into the challenges and opportunities for podcasters in monetizing their content, including the impact of brand safety and suitability on advertising revenues.
The episode concludes with a broader discussion on the future of podcasting, the importance of podcasters educating their audiences about new industry developments, and the potential for more diversified revenue streams. The hosts emphasize the importance of options for podcasters in monetizing their content, whether through advertising, donations, premium content, or other methods.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
James Cridland and Sam Sethi join the New Media show, engaging in a discussion about the evolving landscape of podcasting, particularly focusing on the integration of new technologies and standards such as Podcasting 2.0. They highlight the importance of adapting to advancements like alternate enclosure tags and live streaming capabilities within podcast feeds. These developments are seen as pivotal in enhancing the podcast experience by offering listeners the choice between audio and video formats and enabling live interactions through micropayments and back-channel conversations.
The conversation also touches upon podcast hosting platforms’ role and readiness to embrace these changes. They discuss the potential for platforms like StreamYard to automate live streaming integration into podcast feeds, thereby simplifying the process for podcasters. This integration could revolutionize delivering and consuming content, making podcasts more interactive and accessible.
Additionally, the dialogue shifts towards the broader context of podcasting’s growth and its relationship with radio broadcasting. Insights are shared on the gradual yet significant growth of podcast listenership, the changing habits of younger audiences, and the slow response of traditional radio to these shifts. The podcasting industry is seen as a significant and growing media segment, with its revenue contributions becoming increasingly notable for large broadcasting companies.
The podcast ultimately underscores the dynamic nature of the podcasting industry, emphasizing the need for adaptability, innovation, and the willingness to embrace new technologies to stay relevant and engaging in the ever-evolving media landscape.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Todd and Rob, the mainstream, are already listening to podcasts! Yes, this is correct, but a portion of them have never heard a podcast, and we break it down with Tom Webster from Sounds Profitable to discuss how we get the remaining non-listeners to tune into a podcast. The conversation is pretty deep. Plus, Todd breaks the silence on a podcast you must listen to.
The podcast began with a critical look at the industry’s approach to growth and monetization, with Tom Webster emphasizing the need for a collective effort to bring in more advertisers and listeners. The conversation pivoted to the role of industry organizations and the potential need for a centralized body to coalesce various industry efforts, a sentiment echoed by Rob. There was a strong focus on the idea that more money in the industry would bring more opportunities, leading to growth and organization.
Todd discussed the everyday concerns of content creators, mainly how to attract more listeners. They explored strategies to increase podcasting awareness and encourage podcast listening, touching on the importance of engaging content and the challenges of existing promotional methods.
Tom highlighted that podcasting isn’t yet a $2 billion industry and stressed the need for more money to flow into the space. They examined the responsibilities of trade organizations and the potential benefits of an open approach to sharing industry resources.
Tom also touched on the need for the industry to take bigger risks in show development, moving away from the easy button of giving celebrities shows when they might not be suited for podcasting. He talked about the importance of podcasters understanding their audience and creating content that listeners genuinely desire.
The hosts discussed the potential of AI in podcast discovery, the importance of podcasters listening to other podcasts, especially within their genre, and the need for podcasters to clearly articulate the value proposition of their shows to their audience.
The dialogue ended with a call to podcasters to be sharper in promoting their shows and to equip their audience with language to recommend their podcasts effectively. This led to reflections on the importance of word-of-mouth for podcast discovery and growth.
The speaker’s commentary about word of mouth highlighted its critical role in podcast discovery. It was noted that word of mouth remains the primary way people discover new podcasts. Consequently, the ability to recommend a podcast—its ‘recommendability’—is vital. For a podcast to be recommendable, it must be of such quality that listeners will not regret passing it along to someone else; it must be compelling enough to stand up to the endorsement.
The conversation also addressed the personal aspect of recommendation. Since podcast listeners understand their friend’s and family’s interests, they are in a prime position to recommend podcasts that resonate with them. For instance, during a Thanksgiving dinner, if a topic arises that a podcast addresses effectively, a recommendation at that moment could be impactful. This underscores the importance of equipping listeners with the correct language and tools to recommend podcasts effectively and naturally in conversations.
Todd discussed The Marketing AI Show as an example of a recommended show as an exemplary case of a recommendable program. It was presented as an essential listen for anyone involved in business—not just those in podcasting or hosting. The show covers how AI will affect the marketing sector, addressing the tools and advancements professionals should be aware of, including some political aspects, suggesting that the content is comprehensive and touches on various relevant topics.
Todd admitted to initially keeping the podcast to themselves, humorously underscoring its value. The underlying message was that if you aim to remain competitive and informed in the business world, especially with the rapid advancements in AI, listening to the Marketing AI show is almost necessary.
The discussion suggests that the podcasting community could grow much faster by harnessing this word-of-mouth effect, emphasizing the need for content creators to craft their shows with this in mind.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel? The battle of educating all podcasters on the value of open RSS must begin!
A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, the potential for subscriptions, and the nuances of audience donations. We highlighted the increasing prevalence of dynamic ad insertion in the industry and delved into the intricacies of programmatic ad buying. We discussed the emerging role of brand safety and content moderation tools.
The conversation often veered into discussions about major platforms like YouTube and Spotify. Speculation arose about Joe Rogan’s future exclusivity with Spotify, hinting at the broader dynamics of platform exclusivity deals.
Todd shared his endeavors in search engine optimization with his latest experiments. We expressed concerns about the potential misuse of AI in cloning voices. Overviewed the changing habits of younger audiences in media consumption and wondered if the term “podcasting” might eventually transcend its current RSS distribution model. The importance of open platforms and the continued relevance of RSS for ensuring creative freedom were stressed by Todd.
A notable mention was the potential use of AI tools like ChatGPT in assisting in show production. Todd shared his experience of enhancing his show notes using AI, highlighting the practical applications of such technology in the podcasting space.
The decline of mainstream media, especially among younger demographics, was discussed alongside the rise of online video platforms. The hosts explored the unique bond podcasts create, fostering a sense of relationship and community among listeners.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Rob and Todd discuss the nothing burger of the YouTube RSS support and the non-viability of YouTube for podcasters, considering its primary emphasis on video content. The pair critically evaluated the hurdles surrounding podcast support. Monetization on YouTube was another hot topic. We discuss the advantages and disadvantages, concluding that only a handful of larger shows might benefit substantially. They stressed the need to educate podcasters on the nuances of the monetization process and voiced concerns about potential content strikes.
Discussions ranged from Rob’s interactions with YouTube representatives to Todd’s critique of Google’s history with RSS. They lamented missed opportunities, As the conversation evolved, the focus shifted to podcasting’s transformation and potential revenue streams.
The recent industry shifts, including the layoffs at Libsyn, were touched upon, offering a glimpse into the changing landscape of podcasting.
Social media’s ever-growing influence on content creation was another focal point. Todd and Rob explored the role of platforms in audience growth and content discovery. They debated the merits of platform-exclusive content, the importance of building a robust subscriber base, and the future of content monetization on social platforms. We delved into the realities of content creation and monetization across various platforms. We tackled industry pressures and competition and emphasized the importance of commitment in the podcasting world.
AI’s role in image and text creation was also examined. WordPress was spotlighted as both a boon to most and a challenge for others. Their shared experiences with the platform underscored its potential and the hurdles it presents.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Todd and Rob discussed the challenges and concerns of recommending YouTube to podcasters. Todd highlighted issues with the platform’s validation process, advertising policy, and monetization threshold. Additionally, he expressed concerns about the platform monetizing content and adding extra work for podcasters to manage each episode. They also discussed converting MP3 files into video files on YouTube and potentially losing metrics by replacing previously published episodes. Todd’s concerns about YouTube’s video-centric approach and Google’s past decisions regarding RSS were also discussed. Lastly, they discussed their concerns about Google’s decision to discontinue the Google Podcasts app, with Todd advising podcast creators to find alternative apps.
PHD In Podcasting?
Todd and Rob discussed an exciting new initiative – offering a ‘PhD in Podcasting’ to listeners who donate $1,000 to their show. They jokingly considered the logistics, including the design of the certificate and how to avoid counterfeiting. They also suggested that some listeners might be eligible for an honorary PhD. However, they acknowledged that no exams or qualifications would be required beyond the donation. The audience met the idea with amusement and intrigue, attracting many potential applicants.
Some AI Updates
The discussion covered the advancing technology of AI tools like Chat, Gpt, and Bard and how they can be used for conversations and image analysis. Rob shared his experience using these tools to analyze a podcast’s artwork. Todd mentioned testing the Zoom AI feature, which generates a summary of meetings and speculated about its potential for obsoleting third-party services. They discussed the importance of integrating AI into podcast hosting services and predicted that failure to do so would lead to the extinction of such companies within three years. They also reflected on the history and evolution of podcasting, including Leo Laporte’s past skepticism towards the medium. The conversation also involved regaining the rights to Todd’s book and updating it due to massive changes in the podcasting industry.
Podcasting Platform Progress
Rob and Todd discussed the potential for video podcasting to grow and their increased interest in this format. Todd emphasized the importance of feedback and communication between podcasters and hosting platforms and mentioned that they were working on improvements based on user suggestions. They also discussed the challenges of user interface (UI) design, acknowledging the need for consistency across different publishing methods. Todd and Rob discussed the advantages and disadvantages of other publishing platforms, noting that their platform offered more flexibility than WordPress. They concluded the discussion by reflecting on the need to occasionally overhaul a system rather than maintaining outdated versions. They also discussed the value-for-value feature in their interface and the current state of the podcasting industry.
Wrap Up
Rob and Todd discuss launching a new live show on the Streamyard channels in partnership with 4 Stream Yard. The show will focus on podcasts, content, and video and podcasting topics. Todd shares his experience with roadcasters duo and the challenges of setting them up properly, mentioning that they are complicated devices requiring much testing. Adam Curry offers to send Todd configuration files.
Show summary created by Zoom AI
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the full summary below.
They discussed AI tools like ChatGPT and how Todd has been experimenting with using it to generate show notes and summarize podcast transcripts. He found you need to be very explicit in prompts to get good results.
They discussed the trend of podcast networks being required to use AI brand safety tools by advertisers and ad platforms. This puts pressure on creators to understand these tools.
Other topics included Bloomberg adding bonus content for Apple Podcast subscribers; the Death, Sex and Money podcast from WNYC.
The hosts experimented with asking ChatGPT to generate images based on prompts, with mixed results. They discussed how AI like ChatGPT, still has limitations.
Todd emphasized creators should become experts in AI to remain competitive and understand how to use tools like ChatGPT effectively. He predicts AI will bring big changes in 3 years.
They noted human stories and voices will still be valued alongside AI tools. The hosts plan to continue exploring AI impacts on new media.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Podcast One’s Stock continues to go down. The question is how low can the stock go and if, at some point, there is a buying opportunity yet full of risk. But it’s a lousy omen of how far it’s dropped so far.
Show Summary: Todd talks about hosting the podcast awards ceremony on Saturday. They discuss computers and equipment needed for podcasting and video editing. Rob discusses upgrading his PC and workspace to improve his video editing capabilities. Todd advocates for Mac Minis as great bang-for-buck desktop computers.
Rob brings up predictions he saw that unknown, innovative podcasters doing great work under the radar will emerge. Todd agrees and says many of the shows nominated for the podcast awards were unknown to him but clearly successful.
They discuss recent podcast industry news, including:
Canada regulating streaming podcasts making over $10 million?
YouTube Music adding auto-download for podcasts
More platforms adding AI features like Descript
A new Shure SM7B microphone with built-in preamp
PodcastOne stock price plummeting
They debate layoffs and high staff numbers at public radio stations like WNYC. They conclude by soliciting ideas for a new podcast theme and cover art. Todd shows examples of AI-generated images he’s used for past episodes.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Once again, Google cannot get its podcast strategy straight and will pull the plug on Google Podcast sometime next year after achieving mild success and leaving the door open for Apple to create a viable Podcast App for Android. Those screwed over will be the millions of Android users now having to find a podcast app. Plenty of great ones at PodcastApps.com, and of course, there is a list of Apps that work with SubscribeOnAndroid.com
Show Summary:
There is skepticism about whether YouTube Music will properly support podcasts since YouTube is built around video. It is unclear if they will ingest MP3 feeds or convert everything to Video.
Apple does not currently have a podcast app for Android. With the demise of Google Podcasts on Android, Todd & Rob are concerned about podcasters losing listeners and the ability for Android users to subscribe easily.
There was discussion around podcast statistics and ad analytics. Some in the industry feel there is fraud occurring with inflated download numbers. However, independent measurement can help validate numbers. Prompted by Todd, who got a mysterious email from an unknown group questioning certain podcast companies’ business practices around ads and payouts. They did not reveal details.
The hosts talked about the importance of podcasters having control of their content and feeds. They should drive listeners back to their own websites.
The hosts re-iterated that podcasting continues to be about creating authentic content and voices, even as AI tech evolve
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
