WATCH OR LISTEN · EPISODE 690
How AI Is Changing the Creator Workflow
With Laura Burkhauser, CEO of Descript
Watch video | Listen to audio | Show notes
Prefer audio? Listen here.
Explore AI editing, creative direction, and keeping your voice as production gets easier. Read the full show notes and chapters.
NEW MEDIA SHOW WITH ROB GREENLEE
Build an audience. Earn trust. Grow a creator media business.
New Media Show is an audio and video show hosted by Rob Greenlee about the creator business, new media, podcasting, video, AI, audience trust, and the modern media business. Join practical conversations with the people building what is now and what comes next.
START HERE
Three conversations to build on.
AI WORKFLOW · EPISODE 690
Create with AI, keep your voice
Laura Burkhauser on AI editing, creative direction, and preserving your voice as production gets easier.
CREATOR BUSINESS · EPISODE 689
The creator reset
Jim Louderback on AI avatars, the human premium, and what comes next for creator media businesses.
PODCASTING · EPISODE 688
Who controls podcasts?
James Cridland on platform power, podcast discovery, and keeping creators in control.
What are you building next?
Audience you own
Discovery, useful content, and direct relationships that last beyond a platform change.
AI with human judgment
Use AI to extend your creativity and capacity while keeping your voice, decisions, and accountability human.
Trust that creates revenue
Turn expertise into evidence, stronger relationships, and a business people can confidently support.
A SERIES WITHIN NEW MEDIA SHOW
The Trust Factor
Build Trust. Create Outcomes.
Conversations about what makes human expertise credible, how that credibility becomes visible, and how trusted relationships create opportunity in the AI era.
Want to apply these ideas to your business? Trust Factor Lab helps founders, experts, and creator businesses turn expertise into clearer offers, credible proof, and stronger business opportunities through strategy, media guidance, and responsible AI practices.
HELP SHAPE THE SHOW
Audience Questionnaire
Tell us how you watch or listen, what you think of New Media Show, and which topics you want us to cover next.
ROB’S NEW MEDIA BRIEF
A useful next step, every week.
Three practical takeaways on growing an audience, applying AI responsibly, and building a sustainable media business.
Subscribe for updates and practical takeaways from New Media Show. Confirm your subscription using the email we send you.
Meet Rob Greenlee
Rob is the founder of Trust Factor Lab, host of New Media Show, and a 2017 Podcast Hall of Fame inductee. His media career spans radio, podcasting, creator platforms, and leadership roles at Microsoft, Spreaker, and Libsyn.
Reach people building media businesses
Explore sponsorships for products and services that help creators produce, distribute, grow, and monetize their work.
Questions about New Media Show
Who is New Media Show for?
New Media Show is for podcasters, video creators, independent media owners, and experts building an audience and a sustainable media business. Episodes explore production, distribution, monetization, AI, and audience trust.
Who hosts New Media Show?
Rob Greenlee hosts the show. He is the founder of Trust Factor Lab, a 2017 Podcast Hall of Fame inductee, and Chair of the Podcast Hall of Fame.
Where can I watch or listen?
Browse the episode archive for show notes and playback options, watch the New Media Show YouTube channel, or follow the audio podcast on Apple Podcasts.
What is the Trust Factor series?
The Trust Factor is a series within New Media Show about credible human expertise, visible evidence, and trusted relationships in the AI era.