Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss brand safety and the excuse being made that advertising revenue in podcasting is not growing due to brand safety. Where Todd argues it’s lazy Podcast ad reps who are not willing to look deeper into the podcasting pool of shows that have already been vetted for brand safety.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for advertisers in a small percentage of shows that will ever need it.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook on talking about the podcasting medium at the event.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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