Todd Cochrane and Rob Greenlee discuss the forthcoming IAB Podcast Measurement Certifications and the potential impact on the space. In addition, Todd walks through some of the challenges and a few lessons learned. With a continued conversation about the forming of a Podcast Trade Association what it will take and the challenges of making sure everyone is represented.
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The “New Media Show” is simply 225 episodes of everything podcasting. You can earn a Ph.D. in Podcasting by listening to this entire series. Feel free to work your way backward in the content.