Is an Impression a Scam measurement? #457

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the term Impression that is being used by some in the podcast space over the download as a metric of measurement as laid out in the IAB podcast measurement guidelines document. Are we blowing smoke up media buyers’ butts or in the end is the delta so small it’s a rounding error? That and much more lively discussions.

Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

Leave a Reply


This site uses Akismet to reduce spam. Learn how your comment data is processed.