James Cridland and Sam Sethi join the New Media show, engaging in a discussion about the evolving landscape of podcasting, particularly focusing on the integration of new technologies and standards such as Podcasting 2.0. They highlight the importance of adapting to advancements like alternate enclosure tags and live streaming capabilities within podcast feeds. These developments are seen as pivotal in enhancing the podcast experience by offering listeners the choice between audio and video formats and enabling live interactions through micropayments and back-channel conversations.
The conversation also touches upon podcast hosting platforms’ role and readiness to embrace these changes. They discuss the potential for platforms like StreamYard to automate live streaming integration into podcast feeds, thereby simplifying the process for podcasters. This integration could revolutionize delivering and consuming content, making podcasts more interactive and accessible.
Additionally, the dialogue shifts towards the broader context of podcasting’s growth and its relationship with radio broadcasting. Insights are shared on the gradual yet significant growth of podcast listenership, the changing habits of younger audiences, and the slow response of traditional radio to these shifts. The podcasting industry is seen as a significant and growing media segment, with its revenue contributions becoming increasingly notable for large broadcasting companies.
The podcast ultimately underscores the dynamic nature of the podcasting industry, emphasizing the need for adaptability, innovation, and the willingness to embrace new technologies to stay relevant and engaging in the ever-evolving media landscape.
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