THE NEW MEDIA SHOW MISSION
About the Show
Build an audience. Earn trust. Grow a media business.
New Media Show helps creators, independent media owners, and experts make better decisions about their work’s future.
Hosted by Rob Greenlee, the show brings practical conversations about podcasting, video, AI, distribution, and monetization to people building an audience and a sustainable media business.
Podcasting is our foundation. We focus on the broader future of independent media.
Who the show is for.
New Media Show serves people turning ideas, expertise, and audience relationships into lasting value:
- Podcasters and video creators growing their reach and building a business.
- Independent publishers and media owners navigating platform change and new revenue opportunities.
- Experts, founders, and professionals using media to establish authority and connect with the people they serve.
- Media and technology leaders building the tools, platforms, and services creators depend on.
- Brands and agencies seeking meaningful partnerships with creators and their audiences.
Whether you are producing your next episode, developing a media company, or deciding how AI fits into your work, the goal is the same: leave with a clearer perspective and a useful next step.
Podcasting roots. New Media future.
Rob Greenlee and Todd Cochrane built the 14-year-old New Media Show around candid conversations about podcasting and the industry taking shape around it.
Podcasting showed what could happen when people could publish independently, reach audiences directly, and build outside traditional broadcast gatekeepers. Those principles still guide the show: creator independence, open distribution, ownership, and strong audience relationships.
Today, those questions extend across video, streaming, social platforms, newsletters, communities, and AI-assisted media. New Media Show follows that wider landscape while keeping podcasting central to the conversation.
Honoring Todd Cochrane (RIP)
Todd Cochrane, the show’s original co-host and a pioneering voice in podcasting, passed away in 2025.
His direct approach, commitment to independent publishing, and willingness to ask difficult questions helped define New Media Show. Rob continues the show in that spirit, honoring Todd through honest discussion and respect for the people building this industry.
What we explore
Audience growth and direct relationships
How people discover your work, why they return, and how to build connections that can endure a platform change.
Podcasting, video, and distribution
How audio feeds, YouTube, Spotify, Apple, streaming, and social platforms affect reach, discovery, and control.
AI with human judgment
Where AI can improve production and expand creative capacity, and where human voice, responsibility, and discernment matter most.
The business of independent media
Advertising, sponsorships, subscriptions, licensing, services, communities, and live experiences—and what it takes to make them work.
Platform power and creator ownership
The tradeoffs behind distribution choices, access to audience data, content rights, and dependence on platforms.
Trust that creates opportunity
How useful work, visible evidence, and consistent behavior build credibility with audiences, partners, and customers.
The Trust Factor
Build Trust. Create Outcomes.
The Trust Factor is a series within New Media Show exploring how human expertise becomes credible, how that credibility becomes visible, and how trusted relationships create opportunity in the AI era.
These conversations connect authenticity and accountability with practical decisions about content, leadership, technology, and business growth.
For help applying these ideas, Rob also leads Trust Factor Lab. It helps founders, experts, and creator businesses turn expertise into clearer offers, credible proof, and stronger business opportunities. Engagements connect your message, media presence, relationships, and responsible AI practices to a specific business goal.
What you can expect
Rob is joined by creators, executives, technologists, builders, and trusted returning voices who bring firsthand experience to the discussion.
Each episode offers:
- Candid analysis of changes affecting creators and media businesses.
- Practical lessons from people actively doing the work.
- Clear discussion of tools, platforms, and business models.
- Questions that examine the evidence behind industry claims.
- Ideas you can apply to your own audience, content, and business.
Watch, listen, and keep building.
Explore episodes, follow the live conversations, or subscribe to Rob’s New Media Brief for practical takeaways.
New Media Show exists to help you build an audience, earn trust, and grow a media business—with human judgment at the center.
Podcasting roots. New Media future.