Category Archives: Information

Is the 1 Minute Podcast Measurement Standard to Short? #557



In some recent interviews Todd has been on, he has asked if the 1-minute minimum measurement standard used in Podcasting is too short. Should it be longer, or should there be higher qualifying standards on a listen/download? This likely would not be a popular idea, but he wonders if there needs to be a change. A rundown of the podcast follows below.

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Show Summary: Podcast Mirror was recently relaunched to enable podcasters to access podcasting 2.0 features like value-for-value, even if their central hosting platform does not support the new specs. It allows podcasters on “non-compliant” hosts to have a standards-compliant feed with features like live streaming. We discuss how Podcast Mirror can intervene in meals to duplicate and add 2.0 functionality while keeping existing content intact. This also aids transitions between podcast hosts. We discuss future adoption levels. If there’s wider adoption, the relaunch of Podcast Mirror aims to allow more podcasters to access podcasting 2.0 abilities through feed transformation and enhancement.

We reflect on the early challenges of podcasting before hosting platforms like Libsyn emerged. Hosting podcasts used to be very expensive, often costing thousands monthly for servers and bandwidth. This motivated building audience size to cover costs. In the early days, many podcasters were anti-commercialization and reluctant to take on sponsors. This was about an article written by Steve Goldstein on the Three eras of Podcasting.

We discuss developments in AI like DALL-E 3 and how it could help generate podcast art by integrating text and images more seamlessly integration of DALL-E 3 into ChatGPT.

We cover Sony Music pulling back on podcasting spend, attributing it to declining ad revenue. The paradox of podcasting being hot for listeners but declining as a business was discussed

We cover PodcastOne going public recently, opening around $4 but dropping rapidly to about $2. They speculated this reflected unrealistic valuations and would be hard to recover from.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


AI Revolution, Twitter Live Updates & YouTube Music Features: NAB Show 2023 Insights #538



Todd Cochrane and Rob Greenlee dive into the 2023 NAB Show, discussing the latest innovations and trends in the broadcasting industry. We explore the recent changes to Twitter Live, while examining YouTube Music’s new feature that shows your live when you’re live on YouTube. Furthermore, we delve into the potential impact of artificial intelligence on content creation.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podcast Listeners need to be Educated on Podcasting 2.0 #523



Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the podcasting space and how the work being done to enhance podcast listening and engagement is exciting. We have to start having podcasters in the know to educate the listeners. There is multi forked attack needed. Hosts, App Developers, and Podcasters must educate their patrons to understand the value of what is coming. Once they are shown the engagement value, podcasters instantly get it. But we have to start the process now to be able to spread. the excitement of Podcasting 2.0

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podcasting by the Numbers #522



Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss in detail where we are at by the numbers in the episodes published and shows updated in the last 7, 14, 30, 60, 90 days and why companies that have been ignoring Podcasting 2.0 initiatives will become legacy companies and apps.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Guest Dan Franks on Podcast Movement #507



Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Franks to discuss the upcoming Podcast Movement. We also discuss in detail the release of the podcast guidance document from the IAB Tech Lab – Platform Privacy Restrictions Communicating Impacts & Strategies. This is an in-depth document all Podcasters should review. We also discuss the Podchaser acquisition.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Audience Size does Matter #505



Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk extensively about visualizing your audience and that audience size does matter when it comes to most advertising deals. Our new video format continues to evolve, but we are open to suggestions on how to make it better.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podfest Roundtable on Networks #504



Todd Cochrane Founder of Blubrry Podcasting, and Rob Greenlee of Libsyn talk with our two guests at our Podfest Roundtable. We are joined by Katie Krimitsos of the Women’s Meditation Network and Marla Isackson of Ossa Collective.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


NAB Show Live – Podcast Advertising #497



Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss podcast advertising at the NAB Show live stage. We are joined by Larry Rosin, President of Edison Research and Krystina Rubino, GM, Offline Practice at Right Side Up

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


James O. Boggs of Spooler #495



Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk with James O. Boggs about Spooler.fm and his transition from Apple Podcasts. Great insights into use cases for their services.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Lets Talk Podcasting #494



Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the upcoming NAB Show and the two live events of the New Media Show.  Please take the 60 seconds and fill out the listener survey from this link.

Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036