Category Archives: Podcast

Exploring Rumble’s New RSS Feed Capability #581



In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing documentation and aiding developers.

The conversation moves on to the influence of AI on podcasting, including its ability to aid content creation and how podcasters should consider leveraging AI tools. Rob and Todd explore the idea that AI will not replace the need for programmers but will change their role in the development process.

Attention is then given to “seasons” in podcasting, triggered by the news of the “Serial” podcast returning for a fourth season after a decade. They contemplate whether this shows a lack of new ideas in the industry or is a strategic move to tap into established brand value.

The discussion continues with Rob mentioning StreamYard.com and the integration between podcasting and live video streams. They mention the crossover between audiences and the monetization of podcasts.

Todd and Rob then address a listener support ticket regarding Apple Podcasts’ transcript settings. After investigating during the podcast, Todd clarifies that contrary to some listeners’ experiences, displaying podcast transcripts rather than Apple’s automatic ones does not require a payment of $19.95.

Rob mentions a new Lavalier microphone launched by Shure, discussing how such technology could simplify the podcast production process and be enhanced with contemporary AI-based audio platforms.

The discussion transitions back to podcasting platforms and the challenges podcasters face, including sluggish audience growth on YouTube despite investments in equipment and editing by podcast creators.

The conversation turns to Rumble’s new feature that allows RSS feeds for live broadcasts. Todd shares initial research indicating that only live events on Rumble have an RSS feed and not regular video uploads. They consider the implications of Rumble RSS feeds for the podcast industry and explore the platform, noting its content diversity and growth opportunities for podcasters.

Before concluding, Todd shares fascinating statistics regarding the global growth rates of podcasting outside the top ten countries, emphasizing the substantial increases in listener numbers in smaller countries. They conclude their exchange by touching on Malcolm Gladwell receiving an award despite recent layoffs at his company, hinting at potential biases in awards selections within the podcast industry.

The episode ends with a brief look into the Edison Research study that examines listening habits across different geographical areas within the United States. The episode combines technical discussion, industry trends analysis, and the hosts’ insights on the evolving podcasting landscape.

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New Media Productions
365 N Willowbrook Rd
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The Shift from Mainstream Media to Podcasting #580



This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms.

Todd Cochrane shares his recent experiences with artificial intelligence (AI), expressing how it has been heavily incorporated into testing and optimization for his podcasting efforts, particularly at Blubrry Podcasting. He mentions he has been dreaming about AI due to the intensity of his work.

Rob Greenlee talks about the challenges of traveling in coach, the annoyance of reclining airplane seats, and his aspirations to switch to business class flying. They transition into discussing the relevance of AI in the podcasting industry, noting that major companies are starting to embrace AI technology.

Todd discusses the strategic integration of AI within his company to streamline processes such as pre-production, post-production, and social media clipping, emphasizing the importance of staying within their competencies without overextending into areas like audio editing, better handled by specialized tools like Descript.

Rob and Todd contemplate the role of AI startups as larger companies begin to adopt AI technologies, questioning the sustainability of these startups in the evolving market. They explore how podcast hosting companies implement AI and debate the challenges and benefits of having in-platform recording and editing tools.

The conversation shifts to the partnership between Riverside and Spotify, with Todd giving insights into the competitive dynamics between podcast hosting services and recording platforms. They also touch on revenue trends, discussing an increase in the revenue per thousand downloads (RPM) reported by Spreaker and iHeart while also considering the broader implications of layoffs within the media industry and how they may affect content quality.

Todd and Rob discuss the changing media landscape, referencing Pew Research data showing a decline in traditional news media audiences. They share their personal media consumption habits and the polarization of news. The discussion turns to how fewer people follow the news closely and how this may affect societal awareness.

They talk about job opportunities and the importance of content creators potentially producing their content rather than relying on larger organizations. Todd shares stories of highly successful independent podcasters and the financial benefits they have experienced, highlighting the potential for content creators to thrive outside of traditional media companies.

The conversation wraps up with Rob sharing the launch of his new podcast, “Podcast Tips,” hosted on Blubrry with WordPress integration. Todd offers on-the-spot technical support as they navigate through the new podcast setup and conclude with Todd talking about the new chapter marking feature in Blubrry’s audio player, which AI generates.

Overall, the hosts discuss the effect of significant technology and industry changes on podcasting, from AI integration to job market fluctuations, focusing on how these factors shape the medium’s future. They close the episode by expressing excitement about returning to the usual podcasting setup the following week.
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New Media Productions
365 N Willowbrook Rd
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Coldwater, Mi, 49036


Unpacking the Modern Podcast Landscape #579



In this episode, Todd and Rob explore various topics related to the current situation and the future of podcasting. The episode starts with the hosts acknowledging the different livestream times. It then quickly moves into a discussion sparked by Rob’s recent event in New Jersey, where the interest in starting new podcasts was a hot topic.

They discuss the motivations driving new podcasters and how the broader media landscape has changed. Yet, despite the evolution in production and distribution, they agree that the core principles of podcasting have remained the same. The conversation shifts to the challenge of growing a podcast audience in a crowded content space and the importance of building community through mission-driven content creation.

Todd highlights the need for podcasters to have clear goals, suggesting the goal should drive the format and content of the show. They discuss the advantage of having a pre-existing community to build from, but Todd also stresses that podcasting starts hard and there’s no shortcut to success. Rob and Todd emphasize the need to create great content for the audience and interact with them authentically.

The discussion transitions to the role of AI in podcasting, with Todd sharing insights on new tools that help with production and distribution. They address the trend where big media companies over-invest in production costs without a proportional return on investment, leading to canceled podcasts and restructuring.

During the live chat, hosts respond to live comments from the audience, affirming their earlier points on content creation being hard work and the role of AI in leveling the playing field.

Todd then demonstrates new features on their website players, such as chapter files and transcriptions added for better engagement and accessibility, though they encounter a glitch during the demonstration. They stress the importance of easily accessible engagement tools for podcast audiences and how new media apps promise better listener interaction compared to legacy podcast apps.

Rob discusses the Independent Podcast Awards, their significance, and an ongoing issue in categorizing what makes a podcast truly ‘independent.’

The hosts touch upon podcasts being available on third-party messaging apps in regions like Saudi Arabia and North Africa, acknowledging that while it’s an exciting development, such platforms might not be optimal for podcast consumption. They also briefly discuss the challenges of integrating podcasting into familiar platforms like WhatsApp and Telegram.

Throughout the show, Todd and Rob field comments from the live audience, reflecting on the live feedback’s energizing effect on their discussion – underscoring the very point the episode seeks to make about the deep connection between podcasters and their communities.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podcast Hall of Fame Insights #578



In this podcast episode, hosts Todd Cochrane and Rob Greenlee engage in a conversation revolving around several critical topics in the podcast industry.

Starting, Todd addresses his return to show’s return. They transition into discussing the significance of Spotify’s open RSS feeds and the potential challenges with the platform’s RSS feed structure. Rob observes that Spotify has made 2,258 episodes available, which might be problematic for platforms like Apple Podcasts that may not display that many. Todd notes possible slow load times for such a lengthy feed.

They then address technical aspects and speculate why Spotify chose its in-house podcasting solution for Joe Rogan’s podcast over using the enterprise platform Megaphone. Todd theorizes that Rogan’s video component is why Spotify for Podcasters was selected.

There’s a conversation about Spotify cutting features like in-app recording and editing, with Todd suggesting it may reduce the platform’s appeal. The hosts discuss brand safety models and how keyword-based algorithms can lead complex news stories, such as The New York Times reporting on the Middle East conflict, to face demonetization.

The podcast moves on to political advertising in podcasts, with Spotify looking for more inventory due to a predicted increase in political ad spending. Todd and Rob debate the appropriateness of different political ads appearing next to each other and touch upon the concept of a ‘parallel economy’ where brands align with similar ideological media.

They acknowledge the importance of local elections and encourage people to become informed about local candidates. A brief discussion ensues about how monetization in podcasting is affected by brand safety and the acceptability of ads, especially for shows like Adam Corolla’s, which have always maintained a direct and uncensored nature.

The conversation shifts to industry studies, including Edison Research’s findings that radio still accounts for more than three times the daily audio time compared to podcasts. Todd and Rob conclude this segment by reflecting on the increasing integration of podcasts into car audio systems and how this could continue to alter the media consumption landscape.

Rob mentions the Podcast Hall of Fame presentation at the Podfest event, detailing the induction process and the significance of preserving the history and culture of podcasting. They discuss the need for more funding and sponsorships to support these initiatives while acknowledging that Doctor Drew was a fitting, albeit expensive, MC for such an event.

Todd introduces the new website, podcasting2.org, which aims to make the podcast namespace features more accessible and understandable. They explore the site, examining the interlinked support across different podcasting apps and hosting providers.

Lastly, Todd and Rob share how the Podcast Index aims to preserve podcasting as an open platform before wrapping up the show with Valentine’s Day greetings and plans for next week’s episode.

Throughout the discussion, both hosts lend their expertise on each topic and provide insights into the broader podcasting ecosystem and its future direction.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Future of Podcast Revenue: Beyond Advertising #577



In this episode, host Rob Greenlee is joined by guest Mark Asquith. The duo discusses various forward-looking aspects of podcasting, notably the future of revenue generation beyond traditional advertising.

The episode starts with Rob referencing co-host Todd Cochran’s absence and letting listeners know that Todd is out of the country and expected back for the next episode. Rob then introduces Mark Asquith, highlighting his role with Captivate and recent attempts to push the envelope in the podcasting industry.

Mark and Rob discuss the significance of the Joe Rogan/Spotify deal and what that implies for podcast exclusivity, content distribution, and alignment with content creators’ interests. They delve into Spotify’s strategy shift and ponder its implications for the industry. Mark suggests that Spotify’s reevaluation of exclusivity deals indicates a broader trend toward open podcasting. They examine Spotify’s role as a first-party platform and how it impacts advertisers and audience data compared to platforms like Apple Podcasts.

The conversation steers towards the evolving nature of the industry, and Rob brings up how podcasting was historically a substantial part of the video content landscape. They touch on the potential resurgence of video in podcasting, discussing the integration of video and different content forms and the potential generational shift in content creation and consumption habits.

Rob and Mark explore the impact of technological advancements on podcasting, such as the potential role of AI and blockchain in enhancing the creator-listener relationship. They consider how innovations like the value-for-value model, which involves Satoshis and Bitcoin, could change the way podcasters monetize their content, emphasizing the need to make technology accessible and understandable.

The episode concludes with Rob and Mark hypothesizing about the longevity and possible evolution of advertising as a revenue model in podcasting. Rob suggests that the injection of technology and new models like value for value could potentially phase out conventional advertising over time. Mark points to creators’ and consumers’ increasing demand for tangibility and benefits from podcast platforms.

The episode wraps up with Mark teasing Rob about new content he is working on and inviting him to participate. It is mentioned that more news will be coming around Podcast Movement Evolutions in March. Mark encourages listeners to stay tuned for further announcements and developments in his content offerings.

Listeners are directed to captivate.fm to follow Captivate and Mark’s work. They also discuss the convenience of their collaboration platforms and future plans for creating content that resonates with and benefits the podcasting community.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


New Audio + Video Consumption of Podcasts | Tom Webster #576



Join Rob Greenlee and Tom Webster from Sounds Profitable in a riveting Live New Media Show episode as they delve into the evolving podcast landscape, where video podcast consumers merge with traditional audio enthusiasts.

They discuss the undeniable trend: most top podcasts are accessible on YouTube, illustrating the seamless blend of audio and video formats. Despite skepticism, this “Convergence Strategy” proves potent, highlighting Rob’s journey with StreamYard and the broader implications for content creators. The episode also touches on Podfest, the Podcasting Hall of Fame, and insights from Dr. Drew on the industry’s future.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podfest 2024 Live #575



Todd Cochrane, founder of Blubrry Podcasting; Rob Greenlee from Spoken Life Media; Roberto Blake, CEO of Create Awesome Media; and Gautam Raj Anand, CEO and founder of Hubhopper.com The live episode from Podfest revolves around the evolution and future of podcasting, with a focus on the intersection of podcasting with YouTube and other digital platforms.

The discussion highlights the growing convergence of audio and video in the podcasting space, reflecting on the medium’s history as both an audio and video platform. Roberto Blake, a YouTube creator and podcaster, provides insights into the role of YouTube in the podcasting landscape, emphasizing the platform’s influence in bringing audio and video formats together. He also discusses the significant impact of video platforms on the popularity and accessibility of podcasts.

Gautam Raj Anand shares his experiences from the Indian podcast market, discussing the challenges and opportunities in a landscape where Apple’s market share is minimal. He emphasizes the importance of understanding podcasting as a broad medium that includes various forms of audio content, not limited to typical Western definitions.

The panel also delves into the implications of AI in media, discussing how AI is being used to enhance content creation and distribution. They speculate on the future impact of AI on content authenticity, emphasizing the enduring value of original, human-created content.

The conversation covers strategies for podcast growth, focusing on understanding the audience, creating content that serves a specific purpose, and leveraging new technologies for distribution and engagement. The panelists stressed the importance of having a clear goal and mission for a podcast, whether building a brand, monetizing, or serving a hobby or passion.

In summary, the episode provides a comprehensive look at the current state and prospects of podcasting, blending insights from different corners of the world and different segments of the media industry. It underscores the dynamic nature of podcasting, its integration with other media forms, and the evolving role of technology in shaping its future.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


Podfest – CES 2024 – Podcast Hall of Fame #574



Rob and Todd discuss in detail some of the behind the scenes for the Podcast Hall of Fame, Todd’s report on CES 2024 and some of the products he says and of course, our upcoming attendance of Podfest in Orlando

Summary:

In this podcast episode, Todd and Rob start with a light-hearted conversation, with Todd returning to the studio after attending the Consumer Electronics Show (CES). They discuss Todd’s experiences at CES, highlighting his observations of various innovative products and technologies. Todd shares details about health tech, AI integrations, and unique gadgets like a back-facing camera for personal safety, and other AI-driven and soundproofing technologies.

They then shift the conversation to the Podcast Hall of Fame, focusing on the upcoming induction ceremony. They delve into the selection process for inductees, discussing the importance of balancing recognition between well-known podcasters and significant behind-the-scenes podcast industry contributors. They address the challenges in organizing the Hall of Fame, including excluding politics in the selection process, handling the backlog of nominees, and ensuring inclusivity and representation of the entire podcasting community.

The financial aspects of the event are also discussed, including ticket sales and the need to build support and momentum for the Hall of Fame. Todd and Rob encourage listeners to support the event, highlighting its significance in honoring contributors to the podcasting field.

Towards the end of the podcast, they plan their live session at the upcoming Podfest Expo, guests, and the show’s format. They conclude by emphasizing the importance of the Podcast Hall of Fame in recognizing the diverse range of contributions to the podcasting industry and encouraging listeners to support the event.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036


2024 Podcast Hall of Fame Inductees #573



On the New Media Show we delve into the exciting details of the 2024 Podcast Hall of Fame Inductees. This episode is not just an announcement; it’s an immersive preview of the podcasting world’s most awaited event that will be held live In-Person Induction Ceremony on Jan 26, 2024 @ 7 pm EST / 4 pm PST Live Streamed: YouTube.com/@libsyn With host: Dr. Drew .

The Hall of Fame ceremony is being held at Podfest Expo.

Special Guest on today’s show Dave Jackson,  Podcast Hall of Famer Doug Kaye, A new 2024 inductee renowned for pioneering work with the Conversations Network Exclusive insights into the 2024 Podcast Hall of Fame inductees Behind-the-scenes look at the upcoming induction ceremony Engaging in conversations with podcasting’s most influential figures Join us for this episode filled with revelations, discussions, and celebrations of podcasting excellence.

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New Media Productions
365 N Willowbrook Rd
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Coldwater, Mi, 49036

 


Evolving Landscape and Challenges in Podcasting #572



Todd and Rob discuss the various aspects of the podcasting industry, and its future trajectory is explored. The discussion begins with Todd and Rob addressing the current state and potential future of podcasting, emphasizing challenges such as the absurd proposition of abandoning RSS and the risk of exploitation by large corporations. They stress the importance of creating superior content and adopting a realistic approach to podcasting.

Further delving into the industry’s challenges, they consider content distribution, target audience, and the intricacies of starting an online show. They advise focusing on individual show goals and celebrating milestones, regardless of audience size. The discussion extends to investment trends in content creation and the cultural shift towards careers as influencers among younger generations.

The “podcast industrial complex” concept is introduced, highlighting its focus on advertising revenue and the need for a balanced approach to providing tools and services. Todd and Rob also discuss the recent decrease in podcast episodes, attributing it to seasonal variations, and speculate on the impact of New Year’s resolutions on podcast creation.

The conversation shifts to the need for standardizing podcast metrics, debating the advantages and challenges of such standardization. Financial implications of industry changes, such as renewal processes and guideline development, are also discussed. They emphasize the importance of fraud prevention and the need for investment in this area.

The shift in industry terminology from “downloads” to “plays” and the evolution of advertising in the digital space are explored. They discuss the challenges of standardizing and measuring advertising effectiveness, stressing the need for trusted third-party involvement and highlighting the difficulties in measuring audience engagement.

In conclusion, they plan to update their session announcement. Todd is creating a private group for podcast discussions and inviting audience feedback.

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New Media Productions
365 N Willowbrook Rd
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Coldwater, Mi, 49036