Unleashing the Potential of Audio and Video Content #547



Podcasts have transformed the media landscape, becoming a formidable medium bridging the gap between audio and video. We look at the rise of YouTube as a supposed leading podcast platform and the largely unanswered questions about what exactly consumers are watching on YouTube is it perceptions that the content sounds like a podcast but is nothing more than a YouTube channel that does not have a true accompanying podcast listing in a modern podcast app. We also discuss whose responsibility it is to promote a true Video Podcast, the Podcaster or Apple Podcasts. Or does Apple know that Audio consumption remains king, with billions of listens each month versus the supposed views happening on YouTube? We have yet to see so-called Podcasts on YouTube live up to the hype being reported. While we do now, the 18-34 range leans towards audio podcasting remains to this day, the easier space to break out in.

Note: Cumulus Media | Westwood One and Signal Hill Insights commissioned MARU/Matchbox to survey weekly podcast consumers in April 2023. We want to thank Paul Riismandel for joining us and breaking the survey down.

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Stitcher Podcast App to Close RIP #546



By the end of August, SiriusXM announced the shutdown of the Stitcher podcasting app, which once commanded 4-5% of the global podcast listening audience. The decision was driven by Stitcher’s dwindling listener share, now less than half of 1%, and the strategic move to integrate podcasts more holistically into SiriusXM’s subscription service to drive further growth. With the Stitcher team fully integrated into SiriusXM, the combined entity will now form the SiriusXM Podcast Network

With the newly united SiriusXM team, the company focuses on both the content and advertising aspects of podcasting. The integration and subsequent shutdown of Stitcher is seen by many as a failure of the company’s business in not being able to capitalize on an app that was loved by many.

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The Battle to Keep Podcasting Open and to Educate New Podcaster #545



In this episode, hosts Todd Cochrane and Rob Greenlee dive deep into what defines a podcast for listeners and creators alike. They emphasize the crucial need for podcasters primarily to understand and value the open RSS system, which ensures an open ecosystem. Meanwhile, they bring attention to the growing trend of YouTube creators labeling their shows as podcasts, despite the lack of an RSS feed for syndication. This practice puts those creators at risk of losing their entire audience should YouTube decide to de-platform, de-prioritize, etc. Todd and Rob stress educating podcasters about maintaining open podcasting standards since 2004 when gatekeepers controlled the media space. While at the same time, supporting audiences on all platforms gives the diverse nature of podcast syndication. They also play around with Midjourney at the show’s end for some comical episode art.

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Spotify Lays off 200 in Podcast Division #544



Todd and Rob discuss the 200-person layoff that has wholly gutted the Spotify podcast division and what that and other discharges mean for podcasting in general. Will there be a bunch of new podcasting companies that will startup? Also, who are the next leaders in the podcasting space who will cheerleaders for continued open podcasting established in 2004? There are very few that have true longevity in the space and while we see many emerging in roles, they are not always complete advocates of an open ecosphere. Those that control what we term closed podcasting have no desire for the space to remain open as it has been since its inception.

With iOS 17, Apple will finally drink its Kool-aid and support episode art. The episode-level art support is already supported by some third-party apps, even though Apple introduced the feature many many years ago.

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Podcast News and Updates #543



Todd and Rob of The New Media Show are back and discussing various topics related to podcasting. They talk about Momento.fm, which analyzes audio and creates summaries. The hosts also discuss privacy concerns and advise against sharing sensitive information. The hosts touch on building a unique presence on YouTube versus the YouTube podcast implementation. The hosts note that June, July, and August used to be dip months for podcast listenership, but this trend has changed in recent years.

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The Podcast Show Update #542



We get an update from the first day of The Podcast Show and discuss all the latest in the podcasting space to include updates on how YouTube is hijacking the essence of podcasting.

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Open RSS is why Podcasting Is Gatekeeper Free #541



In this episode of the New Media Show, we delve into the significance of open podcasting and how it has allowed the medium to thrive without gatekeepers. Open podcasting ensures creators can produce and distribute content without restrictions or gatekeepers. This open ecosystem has led to the explosive growth of podcasting and a diverse range of content for listeners to enjoy. The absence of gatekeepers allows podcasters to create and share content without being controlled or limited by external entities. This fosters creativity, innovation, and diverse perspectives, which are crucial for the growth and survival of the medium.

We also discuss the potential risks associated with a company that evaluates and grades podcast content, which could lead to biased assessments. If content grading becomes prevalent, it could lead to a slippery slope where biased assessments could influence podcast distribution, resulting in a less diverse and open ecosystem. It is crucial to balance the need for quality control with preserving the medium’s openness and freedom.

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Radio vs Podcasting: Big Media’s Influence & Trust Building in the Podcast World #540



Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss concerns about big media companies influencing the podcasting medium towards radio methodologies and making a fundamental mistake by thinking that radio and podcasting are the same thing. We also discuss the use of AI in podcasting and content creation. The conversation touches on various tools and services available for podcasters, Rob introduces his new show “Trust Factor,” which focuses on building trust as a content creator. We cover a wide range of topics related to podcasting and technology.

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New Media Show Live – Empowering Voices: Women in Podcasting #539



In this special edition of the New Media Show, Todd Cochrane and Rob Greenlee welcome guests Arielle Nissenblatt and Anu Bhardwaj to discuss the impact of women in podcasting and the transformative role of AI in the industry. Tune in for insights and lively conversation from Podcast Movement Evolutions.

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AI Revolution, Twitter Live Updates & YouTube Music Features: NAB Show 2023 Insights #538



Todd Cochrane and Rob Greenlee dive into the 2023 NAB Show, discussing the latest innovations and trends in the broadcasting industry. We explore the recent changes to Twitter Live, while examining YouTube Music’s new feature that shows your live when you’re live on YouTube. Furthermore, we delve into the potential impact of artificial intelligence on content creation.

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