By the end of August, SiriusXM announced the shutdown of the Stitcher podcasting app, which once commanded 4-5% of the global podcast listening audience. The decision was driven by Stitcher’s dwindling listener share, now less than half of 1%, and the strategic move to integrate podcasts more holistically into SiriusXM’s subscription service to drive further growth. With the Stitcher team fully integrated into SiriusXM, the combined entity will now form the SiriusXM Podcast Network

With the newly united SiriusXM team, the company focuses on both the content and advertising aspects of podcasting. The integration and subsequent shutdown of Stitcher is seen by many as a failure of the company’s business in not being able to capitalize on an app that was loved by many.

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In this episode, hosts Todd Cochrane and Rob Greenlee dive deep into what defines a podcast for listeners and creators alike. They emphasize the crucial need for podcasters primarily to understand and value the open RSS system, which ensures an open ecosystem. Meanwhile, they bring attention to the growing trend of YouTube creators labeling their shows as podcasts, despite the lack of an RSS feed for syndication. This practice puts those creators at risk of losing their entire audience should YouTube decide to de-platform, de-prioritize, etc. Todd and Rob stress educating podcasters about maintaining open podcasting standards since 2004 when gatekeepers controlled the media space. While at the same time, supporting audiences on all platforms gives the diverse nature of podcast syndication. They also play around with Midjourney at the show’s end for some comical episode art.

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365 N Willowbrook Rd
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Coldwater, Mi, 49036

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Todd and Rob discuss the 200-person layoff that has wholly gutted the Spotify podcast division and what that and other discharges mean for podcasting in general. Will there be a bunch of new podcasting companies that will startup? Also, who are the next leaders in the podcasting space who will cheerleaders for continued open podcasting established in 2004? There are very few that have true longevity in the space and while we see many emerging in roles, they are not always complete advocates of an open ecosphere. Those that control what we term closed podcasting have no desire for the space to remain open as it has been since its inception.

With iOS 17, Apple will finally drink its Kool-aid and support episode art. The episode-level art support is already supported by some third-party apps, even though Apple introduced the feature many many years ago.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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Todd and Rob of The New Media Show are back and discussing various topics related to podcasting. They talk about Momento.fm, which analyzes audio and creates summaries. The hosts also discuss privacy concerns and advise against sharing sensitive information. The hosts touch on building a unique presence on YouTube versus the YouTube podcast implementation. The hosts note that June, July, and August used to be dip months for podcast listenership, but this trend has changed in recent years.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

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