Rob Greenlee and Sam Sethi have an in-depth discussion about new monetization models for podcasting, including micropayments, the value for value model, and using satoshis. They talk about platforms like Podfans that allow listeners to support shows via small payments, as well as broader industry initiatives like Podcasting 2.0.

Sam gives an overview of the value for value concept – podcasters set a value for their content, and listeners can pay that amount or adjust it up or down depending on what they feel the content is worth. This is facilitated by micropayments using Bitcoin’s smallest unit, satoshis.

Sam explains how his platform Podfans implements value for value using satoshi micropayments. Listeners pay per minute as they listen to episodes, rather than a flat subscription fee upfront. This gives listeners more control and transparency over what they pay.

They discuss some of the challenges around getting people used to using digital wallets and transacting in satoshis. The process can still be complex for average listeners. However, Sam argues that with time and exposure, satoshi micropayments can become as ubiquitous as sending an email.

Rob and Sam explore how value for value relates to Bitcoin and some of the controversy around cryptocurrencies. They agree there is still friction from governments who may see Bitcoin as a threat to state-controlled currencies and transactions.

The conversation shifts to how the podcasting industry can better market these new standards like Podcasting 2.0 namespaces. Sam argues the Podcast Standards Project needs more momentum and leadership to drive adoption. He suggests versioning namespaces like “2.0, 2.01, 2.02” as a way to differentiate apps supporting the newest standards.

They discuss whether big platforms like Twitter could potentially accelerate adoption if they build in support for micropayments and podcasting standards into their apps.

Overall the episode covers the promise but also difficulties around getting micropayments and value for value models adopted at scale across the podcast industry. But both agree it represents an important shift in podcast monetization.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

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New Media Productions
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Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for Audio. Many other topics were discussed, like flying cars and other topics about This Week In Tech Network’s Club TWIT Subscription and Marketing strategies to grow podcast and YouTube audiences.

Our guest, Lisa LaPorte, has been involved in the podcasting industry for 15-16 years. She discusses the evolution of podcasting, noting how it has grown from being audio-only to incorporating video. Lisa and the Rob discuss the changes in the medium, including the rise of video content and platforms like YouTube and TikTok. They also talk about the future of content creation, predicting an increase in independent contractors entering the new media space. The conversation shifts to the topic of advertising in podcasts. Lisa explains the advertising model of her network, Twit, which includes host-read ads within the content of their shows. She also discusses their recent partnerships for dynamic ad insertion in their audio content.

Throughout the conversation, the speakers reflect on the evolution of podcasting, the impact of technology, and the future of the industry. They also discuss the challenges and opportunities presented by advertising and monetization in podcasting.

1. How has the evolution of technology impacted the podcasting industry?
2. What are the pros and cons of different advertising models in podcasting?
3. How might the rise of independent contractors change the landscape of content creation?

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

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New Media Productions
365 N Willowbrook Rd
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The excitement is palpable as we gear up for next month’s Podcast Movement event, traditionally the Mecca for podcast enthusiasts and professionals worldwide. Despite the tough economy for trade shows, there’s an air of anticipation, underpinned by a curious blend of optimism and anxiety. With only four keynote speakers announced so far, it seems the event is taking a distinct path this year. Perhaps this indicates a shift in strategy, a move towards quality over quantity, or a nod to the changing times. Looking over the exhibitor list, most companies are back this year, and their corporate support remains strong. We will try to get a team member on the show in the coming weeks.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
365 N Willowbrook Rd
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Podcasts have transformed the media landscape, becoming a formidable medium bridging the gap between audio and video. We look at the rise of YouTube as a supposed leading podcast platform and the largely unanswered questions about what exactly consumers are watching on YouTube is it perceptions that the content sounds like a podcast but is nothing more than a YouTube channel that does not have a true accompanying podcast listing in a modern podcast app. We also discuss whose responsibility it is to promote a true Video Podcast, the Podcaster or Apple Podcasts. Or does Apple know that Audio consumption remains king, with billions of listens each month versus the supposed views happening on YouTube? We have yet to see so-called Podcasts on YouTube live up to the hype being reported. While we do now, the 18-34 range leans towards audio podcasting remains to this day, the easier space to break out in.

Note: Cumulus Media | Westwood One and Signal Hill Insights commissioned MARU/Matchbox to survey weekly podcast consumers in April 2023. We want to thank Paul Riismandel for joining us and breaking the survey down.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
365 N Willowbrook Rd
Suite: C

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