In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics:

1. Download Fraud in Podcasting:
The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which inflated their numbers significantly. This practice violates the IAB podcast measurement guidelines. Todd shares an experience from Blubrry, where a similar issue occurred due to a code error in their web player, underscoring the challenges and the necessity for adherence to ethical standards in podcast statistics. Todd and Rob discuss the mechanisms and the technology behind these fraudulent activities and emphasize the importance of maintaining trust and transparency in podcast statistics.

2. Joe Rogan’s Interview with Former President Trump:
The conversation shifts to a recent significant event in podcasting—Joe Rogan’s interview with former President Donald Trump. This segment is notable for its potential implications for the media industry and politics. The hosts reflect on how traditional media no longer monopolizes large-scale interviews due to the advent of new media platforms like podcasts. They compare the extent of the audience reach and the massive viewership numbers that online platforms achieve compared to traditional media channels.

3. Decline of Traditional Media:
Todd and Rob discuss the decline of trust in traditional media, speculating that biased media coverage and the lack of exhaustive, unedited content contribute to this trend. They explore how podcasts are filling this gap by providing long-form, unedited content that allows for a more nuanced understanding of interview subjects, such as political figures.

Throughout the episode, the hosts share their insights on the evolving media landscape, the vital role of ethical standards in podcasting, and the potential future where podcasts may increasingly serve as a primary source of detailed, trusted information. They also touch upon the broader implications of these changes for democracy and public engagement.

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In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm of podcasting and media.

The conversation starts with discussing the implications of former President Donald Trump’s scheduled appearance on Joe Rogan’s podcast. It delves into the broader impact of politicians participating in podcasts and how this reflects on the medium’s growing influence. Cundill offers his perspective on podcasts becoming a significant platform for political engagement, highlighting how podcasts can reach key demographics that traditional media may not.

The hosts then discuss the successful live-streaming event Heroes For Democracy, co-produced by Rob Greenlee. This event leveraged platforms like StreamYard to engage a substantial audience. This segues into a broader discussion about the opportunities and challenges in the podcasting landscape, including the growth of local podcasts and the role of local radio stations.

Matt Cundill shares insights from Tom Webster’s study from Sounds Profitable, focusing on audio vs. video consumption preferences among podcast listeners. They explore the significance of a video strategy for podcasters, considering YouTube’s critical role in content discovery and audience engagement.

Tech Spotlight shifts to Google Labs’ NotebookLM, an AI-powered tool designed to assist podcasters with episode planning, scriptwriting, and content generation despite lacking audio or video cloning capabilities.

The conversation also covers the Canadian Podcast Awards, highlighting their significance and accessibility to participants.

Throughout the episode, Greenlee and Cundill continue to explore the evolving dynamics of podcasting, including the integration of technologies and the strategic importance of video content. They conclude with reflections on the current and future states of media consumption, audience engagement strategies, and the overarching impact of podcasting in the digital age.

Listen & Subscribe:

Website: www.NewMediaShow.com

Watch Live:
YouTube: YouTube.com/RobGreenlee
X/Twitter Live: X.com/NMSPodcast

Connect with Us:

Rob Greenlee:
X/Twitter: @RobGreenlee
Website: www.RobGreenlee.com
Instagram: @RobWGreenlee

Matt Cundill:
Twitter: @MattCundill
Website: www.SoundOffPodcast.com
Instagram: @SoundOffPodcast

New Media Show:
X/Twitter: https://x.com/NMSPodcast
Facebook: facebook.com/NewMediaShow

Canadian Podcast Awards:
Website: www.CanPodAwards.ca
Twitter: @CanPodAwards
Instagram: @CanPodAwards

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In this episode, Todd Cochrane and Rob Greenlee engage in an extensive discussion covering various trends relevant to the podcasting industry. Todd greets the audience and shares anecdotes from his travels, emphasizing the logistical challenges of international podcasting. Rob responds with technical insights, discussing issues and solutions related to podcasting hardware and software. The conversation … Continue reading New Trends and Executive Moves #603 →

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In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week.

The discussion kicks off with Rob sharing his observations from the events, noting a noticeable shift in exhibitor and attendee numbers at the NAB event compared to previous years. He points out that the radio industry’s representation at these events has grown, signifying a blending of traditional broadcasting with newer podcasting trends.

Part of the episode celebrates Todd Cochrane’s twentieth anniversary in podcasting, noting milestones and changes throughout his podcasting career. Both hosts share nostalgic moments and reflect on the growth of podcasting as a medium, including its adoption by radio as a legitimate platform.

The dialogue shifts to a deeper discussion on monetization strategies beyond traditional advertising, including the rise of influencer-focused marketing and the authenticity of sponsorships. Rob relates his experience at Advertising Week, highlighting the trend of brands seeking genuine, credible partnerships with content creators to foster trust and connection with the audience, mirroring early podcasting ethos of authentic host-read ads.

As the conversation unfolds, Todd and Rob dive into the topic of community building around podcasts, noting the challenges and inefficacies of using platforms like Facebook and the advantages of independent community platforms. They explore how these platforms can enable more meaningful, direct interactions with audiences without the filtering effects of algorithm-driven social media.

Furthermore, they debate the growing trend of video in podcasting, their experiences with integrating video content, and its impact on audience engagement and monetization. Rob provides insights on the orientation of industry events towards video and digital content strategies, observing a substantial push towards more dynamic content forms to meet evolving advertiser and viewer expectations.

Towards the end of the episode, the hosts touch on the implications of AI in content creation, emphasizing the need for transparency and authenticity in AI-generated content to maintain trust and quality in podcasting.

The episode wraps up with a lively discussion on personal experiences and broader changes in the podcasting industry, offering a robust analysis of the future of podcast monetization and content creation. Todd and Rob’s dialogue provides both a retrospective and a prospective view on the strategies that could shape the future of podcasting.

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