Rob Greenlee and Sam Sethi have an in-depth discussion about new monetization models for podcasting, including micropayments, the value for value model, and using satoshis. They talk about platforms like Podfans that allow listeners to support shows via small payments, as well as broader industry initiatives like Podcasting 2.0.

Sam gives an overview of the value for value concept – podcasters set a value for their content, and listeners can pay that amount or adjust it up or down depending on what they feel the content is worth. This is facilitated by micropayments using Bitcoin’s smallest unit, satoshis.

Sam explains how his platform Podfans implements value for value using satoshi micropayments. Listeners pay per minute as they listen to episodes, rather than a flat subscription fee upfront. This gives listeners more control and transparency over what they pay.

They discuss some of the challenges around getting people used to using digital wallets and transacting in satoshis. The process can still be complex for average listeners. However, Sam argues that with time and exposure, satoshi micropayments can become as ubiquitous as sending an email.

Rob and Sam explore how value for value relates to Bitcoin and some of the controversy around cryptocurrencies. They agree there is still friction from governments who may see Bitcoin as a threat to state-controlled currencies and transactions.

The conversation shifts to how the podcasting industry can better market these new standards like Podcasting 2.0 namespaces. Sam argues the Podcast Standards Project needs more momentum and leadership to drive adoption. He suggests versioning namespaces like “2.0, 2.01, 2.02” as a way to differentiate apps supporting the newest standards.

They discuss whether big platforms like Twitter could potentially accelerate adoption if they build in support for micropayments and podcasting standards into their apps.

Overall the episode covers the promise but also difficulties around getting micropayments and value for value models adopted at scale across the podcast industry. But both agree it represents an important shift in podcast monetization.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for Audio. Many other topics were discussed, like flying cars and other topics about This Week In Tech Network’s Club TWIT Subscription and Marketing strategies to grow podcast and YouTube audiences.

Our guest, Lisa LaPorte, has been involved in the podcasting industry for 15-16 years. She discusses the evolution of podcasting, noting how it has grown from being audio-only to incorporating video. Lisa and the Rob discuss the changes in the medium, including the rise of video content and platforms like YouTube and TikTok. They also talk about the future of content creation, predicting an increase in independent contractors entering the new media space. The conversation shifts to the topic of advertising in podcasts. Lisa explains the advertising model of her network, Twit, which includes host-read ads within the content of their shows. She also discusses their recent partnerships for dynamic ad insertion in their audio content.

Throughout the conversation, the speakers reflect on the evolution of podcasting, the impact of technology, and the future of the industry. They also discuss the challenges and opportunities presented by advertising and monetization in podcasting.

1. How has the evolution of technology impacted the podcasting industry?
2. What are the pros and cons of different advertising models in podcasting?
3. How might the rise of independent contractors change the landscape of content creation?

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

The excitement is palpable as we gear up for next month’s Podcast Movement event, traditionally the Mecca for podcast enthusiasts and professionals worldwide. Despite the tough economy for trade shows, there’s an air of anticipation, underpinned by a curious blend of optimism and anxiety. With only four keynote speakers announced so far, it seems the event is taking a distinct path this year. Perhaps this indicates a shift in strategy, a move towards quality over quantity, or a nod to the changing times. Looking over the exhibitor list, most companies are back this year, and their corporate support remains strong. We will try to get a team member on the show in the coming weeks.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

Podcasts have transformed the media landscape, becoming a formidable medium bridging the gap between audio and video. We look at the rise of YouTube as a supposed leading podcast platform and the largely unanswered questions about what exactly consumers are watching on YouTube is it perceptions that the content sounds like a podcast but is nothing more than a YouTube channel that does not have a true accompanying podcast listing in a modern podcast app. We also discuss whose responsibility it is to promote a true Video Podcast, the Podcaster or Apple Podcasts. Or does Apple know that Audio consumption remains king, with billions of listens each month versus the supposed views happening on YouTube? We have yet to see so-called Podcasts on YouTube live up to the hype being reported. While we do now, the 18-34 range leans towards audio podcasting remains to this day, the easier space to break out in.

Note: Cumulus Media | Westwood One and Signal Hill Insights commissioned MARU/Matchbox to survey weekly podcast consumers in April 2023. We want to thank Paul Riismandel for joining us and breaking the survey down.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

By the end of August, SiriusXM announced the shutdown of the Stitcher podcasting app, which once commanded 4-5% of the global podcast listening audience. The decision was driven by Stitcher’s dwindling listener share, now less than half of 1%, and the strategic move to integrate podcasts more holistically into SiriusXM’s subscription service to drive further growth. With the Stitcher team fully integrated into SiriusXM, the combined entity will now form the SiriusXM Podcast Network

With the newly united SiriusXM team, the company focuses on both the content and advertising aspects of podcasting. The integration and subsequent shutdown of Stitcher is seen by many as a failure of the company’s business in not being able to capitalize on an app that was loved by many.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to keep the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

In this episode, hosts Todd Cochrane and Rob Greenlee dive deep into what defines a podcast for listeners and creators alike. They emphasize the crucial need for podcasters primarily to understand and value the open RSS system, which ensures an open ecosystem. Meanwhile, they bring attention to the growing trend of YouTube creators labeling their shows as podcasts, despite the lack of an RSS feed for syndication. This practice puts those creators at risk of losing their entire audience should YouTube decide to de-platform, de-prioritize, etc. Todd and Rob stress educating podcasters about maintaining open podcasting standards since 2004 when gatekeepers controlled the media space. While at the same time, supporting audiences on all platforms gives the diverse nature of podcast syndication. They also play around with Midjourney at the show’s end for some comical episode art.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

Todd and Rob discuss the 200-person layoff that has wholly gutted the Spotify podcast division and what that and other discharges mean for podcasting in general. Will there be a bunch of new podcasting companies that will startup? Also, who are the next leaders in the podcasting space who will cheerleaders for continued open podcasting established in 2004? There are very few that have true longevity in the space and while we see many emerging in roles, they are not always complete advocates of an open ecosphere. Those that control what we term closed podcasting have no desire for the space to remain open as it has been since its inception.

With iOS 17, Apple will finally drink its Kool-aid and support episode art. The episode-level art support is already supported by some third-party apps, even though Apple introduced the feature many many years ago.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

Todd and Rob of The New Media Show are back and discussing various topics related to podcasting. They talk about Momento.fm, which analyzes audio and creates summaries. The hosts also discuss privacy concerns and advise against sharing sensitive information. The hosts touch on building a unique presence on YouTube versus the YouTube podcast implementation. The hosts note that June, July, and August used to be dip months for podcast listenership, but this trend has changed in recent years.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

We get an update from the first day of The Podcast Show and discuss all the latest in the podcasting space to include updates on how YouTube is hijacking the essence of podcasting. Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and … Continue reading The Podcast Show Update #542 →

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS

In this episode of the New Media Show, we delve into the significance of open podcasting and how it has allowed the medium to thrive without gatekeepers. Open podcasting ensures creators can produce and distribute content without restrictions or gatekeepers. This open ecosystem has led to the explosive growth of podcasting and a diverse range of content for listeners to enjoy. The absence of gatekeepers allows podcasters to create and share content without being controlled or limited by external entities. This fosters creativity, innovation, and diverse perspectives, which are crucial for the growth and survival of the medium.

We also discuss the potential risks associated with a company that evaluates and grades podcast content, which could lead to biased assessments. If content grading becomes prevalent, it could lead to a slippery slope where biased assessments could influence podcast distribution, resulting in a less diverse and open ecosystem. It is crucial to balance the need for quality control with preserving the medium’s openness and freedom.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | Blubrry | Podcast Index | RSS

Podcast (audio): Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Android | Blubrry | Podcast Index | RSS