This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026:
What actually grows a podcast or show (and what doesn’t)?
– Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge.
From there, the conversation expands into the bigger shift happening right now:
– Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution.
They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere.
After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience:
– Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers.
– Guest/social amplification that’s genuinely value-add (not generic promo spam).
– Niche community, value-first posting built around knowing exactly who your show serves.
– Owned audience via email/newsletter + even a WhatsApp group concept.
– AI clip volume + testing (alternate cuts, tighter versions, experimentation).
– Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking.
– Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices.
Guest: Jordan Harbinger
Website: https://www.jordanharbinger.com
Podcast: https://www.jordanharbinger.com/podcast/
YouTube: https://www.youtube.com/@JordanHarbinger
Instagram: https://www.instagram.com/jordanharbinger/
LinkedIn: https://www.linkedin.com/in/jordanharbinger
X: https://x.com/jordanharbinger
Host: Rob Greenlee and New Media Show Links
Rob Greenlee Website – https://robgreenlee.com/
New Media Show (Audio & Video) – https://newmediashow.com/
New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee
Podfest Expo – https://podfestexpo.com – https://podcasthall.com
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The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026)
The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you.
In this new episode from a LIVE Jan 7th, 2026 New Media Show, Host