Podcast

Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662

~ Rob Greenlee ~ Leave a comment

#662-New-Media-Show-300x300-Episode-Imran-GreatPods.coIn episode 662 from May 6th, 2026, of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, he talks with Imran Ahmed, founder of Great Pods, for a deep conversation about one of podcasting’s longest-running controversies: Discovery.

Podcasting has never had a shortage of content. The bigger challenge has always been helping listeners find the right shows and helping quality creators get noticed.

  • Charts often reward scale.
  • Algorithms can miss the human context.
  • Social media attention does not always create trust.
  • But human recommendations, professional reviews, and transparency. editorial signals may still play an important role.

Imran joins Rob to discuss how Great Pods is building a podcast discovery and decision-making platform around critic reviews, ratings, attribution, podcast search, user reviews, badges, and curated discovery.

The conversation explores why reviews differ from basic listener comments, why constructive criticism can help creators, and how professional critics can serve as trusted filters for listeners trying to decide what to hear next.

Rob and Imran also dig into the broader evolution of podcasting, including the role of word-of-mouth discovery, the limits of podcast app charts, the rise of YouTube as a major discovery platform, and the ongoing tension around what defines a podcast in a world of audio, video, RSS feeds, platform exclusives, APIs, Netflix-style talk shows, and AI-generated content.

The episode also connects Great Pods to larger trust and transparency issues in new media. As AI-generated shows, algorithmic recommendations, and platform-controlled discovery continue to grow.

Rob and Imran discuss why human editorial judgment, clear labeling, attribution, and credible review systems may become even more important for listeners, creators, and platforms.

Key Topics Covered

  • Podcast discovery in 2026
  • Why podcast charts and algorithms often fall short
  • The difference between reviews, ratings, and listener comments
  • Why constructive criticism can help creators improve
  • How Great Pods uses professional reviews and attribution
  • Why human critics can become trusted discovery filters
  • The role of word-of-mouth recommendations in podcast growth
  • Why YouTube has become a major podcast discovery platform
  • How video, RSS, APIs, and platform exclusives are changing podcast definitions
  • Why AI-generated content increases the need for labeling and transparency
  • How podcasters can use reviews, badges, backlinks, and SEO to build credibility
  • What creators should do to make their shows more discoverable

Guest and Host Links

Guest: Imran Ahmed, Founder of Great Pods

Host: Rob Greenlee

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Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661

~ Rob Greenlee ~ Leave a comment

On Episode 661 of The New Media Show, host Rob Greenlee, 2017 Podcast Hall of Fame inductee, Chairperson of the Podcast Hall of Fame, and longtime new media executive, is joined by Dave Jackson, 2018 Podcast Hall of Fame inductee, founder of School of Podcasting, and Head of Podcasting at Podpage.com, for a deep conversation about whether independent podcasters and media creators can still win in today’s rapidly changing creator economy.

This episode centers on a question many creators are quietly asking right now:

Can indie podcasters still grow, monetize, and build trust in a market being reshaped by video, AI, platform control, and professionalized media production?

Rob and Dave discuss the recent combination of Podpage and School of Podcasting, why podcast education matters more than ever, and how websites, email lists, communities, video, RSS, and AI-assisted workflows are becoming essential parts of a creator’s survival strategy. Dave joined Podpage as Head of Podcasting in 2024, and School of Podcasting has been helping creators launch, grow, and monetize podcasts since 2005. 

The conversation also moves into some of the biggest issues facing podcasting and new media in 2026, including AI-generated shows, human voice and video cloning, creator burnout, YouTube’s influence on podcast identity, Apple’s HLS video podcast direction, and why human trust may become the most valuable asset creators have left.

Rob and Dave bring decades of experience to this discussion.

Both have seen podcasting shift through multiple technology waves, from the early RSS era to platform consolidation, video podcasting, AI tools, and the rise of creator-led media. That history makes this episode a practical and honest look at what indie creators need to do now to stay relevant, trusted, and discoverable.

What does this episode cover?

Can independent podcasters still succeed in a noisier, more competitive market?

What does “winning” even mean now: downloads, money, trust, community, authority, or sustainability?

Why the Podpage and School of Podcasting connection matters for podcast education and creator websites

Why podcasters need a home base beyond social platforms and YouTube

How AI is changing show notes, images, writing, research, production, and creator workflows

Why AI-generated content should not all be treated as spam, but fraud and abuse must be addressed

How human storytelling, lived experience, and trust help creators stand apart from AI content

Why video is becoming harder to ignore, but audio-only creators should not panic

How YouTube has changed public perception of what a podcast is

What Apple’s HLS video direction could mean for audio, video, RSS, and creator workflows

Why websites, email lists, communities, and audience ownership still matter

How indie creators can avoid burnout while adapting to new media expectations

Key Takeaways:

Indie podcasters can still win, but the definition of winning has changed.

Creators need more than a microphone and a media host. They need clarity, a trusted point of view, a website, a distribution plan, and a realistic path to audience growth.

AI is not going away. The smartest creators will learn how to use it without losing their human voice.

Video will continue reshaping podcasting, but not every creator has to become a full-scale video studio overnight.

Human-created content still has a powerful advantage when it is rooted in story, experience, transparency, and trust.

Websites are becoming more important again because creators need a stable home base that is not controlled by a single platform.

Podcast education matters because the barrier to starting is low, but the barrier to standing out is much higher.

Guest

Dave Jackson
Founder, School of Podcasting
Head of Podcasting, Podpage.com
2018 Podcast Hall of Fame inductee
Author of Profit From Your Podcast

Dave Jackson has been helping creators launch and improve podcasts since 2005 through the School of Podcasting. He is also Head of Podcasting at Podpage, where he supports podcasters using websites as a central hub for discovery, audience ownership, and long-term growth. (The School of Podcasting)

Guest links:
School of Podcasting: https://www.schoolofpodcasting.com/
Podpage: https://www.podpage.com/
Dave Jackson: https://davidjackson.org/
Podcast Consultant: https://www.podcastconsultant.com/

Host

Rob Greenlee
Host, The New Media Show
Podcast Hall of Fame inductee
Chairperson, Podcast Hall of Fame
Founder, Trust Factor Lab and Adore Network
Co-Founder, Passion Struck Network

Host and show links:
New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Podcast Hall of Fame: https://podcasthall.com/
Adore Network: https://adorenetwork.com/
Trust Factor Lab: https://trustfactorlab.com/
Passion Struck Network: https://passionstrucknetwork.com/
Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee/

Bottom Line in this Episode:

This episode answers a major creator economy question for 2026: Can indie podcasters and independent media creators still compete as podcasting becomes more professional, more video-driven, and more influenced by AI?

Rob Greenlee and Dave Jackson explain why the answer is yes, but only if creators evolve. The winning indie creator now needs a clear purpose, a strong human voice, trusted expertise, a discoverable website, owned audience channels, thoughtful use of AI, and a strategy that works across audio, video, search, social, and community.

The episode is especially useful for podcasters, YouTube creators, podcast consultants, media educators, creator economy leaders, podcast hosting companies, AI media startups, and independent showrunners trying to understand the next phase of podcasting and new media.

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Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660

~ Rob Greenlee ~ Leave a comment

“Podcast episode hosting used to be simple. You uploaded an audio file, generated an RSS feed, and distributed your show everywhere. That model still matters, but it is no longer enough for the modern creator economy.”

In this Episode 660 of The Live New Media Show, from April 22nd, 2026, Host Podcast Hall of Famer and Former Libsyn VP Rob Greenlee shares a screen and microphone with Brendan Monaghan, President and CEO of Libsyn, to explore how podcast hosting is changing and what creators should expect from platforms in 2026 and beyond.

This conversation gets to the heart of a major shift happening across podcasting and new media.

Hosting companies are no longer judged only by whether they can deliver a clean RSS feed and reliable file storage. Creators now expect monetization, analytics, video support, workflow efficiency, AI-assisted publishing, broader distribution, and real help with audience growth.

That larger shift frames the entire discussion between Rob and Brendan.

Brendan explains that Libsyn still carries the legacy of being one of podcasting’s earliest and most important hosting platforms, but the company is now operating in a far more complex environment.

Brendan points to Libsyn’s evolution from a technology-led hosting company into a broader creator platform that includes advertising and monetization infrastructure, especially after the company acquired businesses such as AdvertiseCast and Pair Networks. He argues that the modern hosting business must combine publishing, monetization, measurement, and simplicity for creators at every stage of growth.

Rob pushes the conversation further by asking the bigger industry question:

What should a podcast hosting company become now? That leads into a wide-ranging discussion about platform aggregation, creator workflows, newsletters, live events, merchandise, and the growing expectation that creators should be able to manage more of their media business from one place. Brendan makes the case that the future belongs to companies that can keep creators at the center while simplifying the growing complexity around distribution and monetization.

A major part of the episode focuses on AI.

Brendan breaks AI into three areas: how Libsyn uses it internally as a business, how AI can assist creators with production and publishing workflows, and how fully AI-generated content may affect the medium’s future.

Rob adds a deeper perspective by arguing that AI podcasting is already becoming more competitive than many in the industry want to admit. The two discuss whether the market will ultimately decide what AI content succeeds, why “AI slop” may be too broad a label, and why trust and disclosure may become much more important as synthetic media becomes harder to distinguish from human-created work.

The episode also dives into one of the most important strategic tensions in podcasting right now: RSS versus API publishing.

Rob and Brendan both acknowledge that most creators care more about simple distribution than the underlying protocol, but they also recognize that this shift has major implications for openness, platform control, and long-term creator independence.

Their exchange about Apple, Spotify, YouTube, and the shift toward more controlled video delivery models reflects a broader market reality: creators increasingly want to be everywhere, but the mechanics of getting there are becoming more fragmented and platform-specific.

Another strong section of the conversation centers on video.

Brendan says Libsyn intends to be a leader in video, while Rob raises a practical concern many creators are just beginning to feel: a show that works well on YouTube may not automatically translate well to an audio-first experience, and a show built for traditional audio may not fully satisfy video-driven discovery environments. That raises the possibility that creators will need to think more deliberately about format, audience expectations, and whether a single production workflow can truly serve all platforms equally well.

The conversation becomes especially valuable when the two discuss metrics:

Apple’s HLS direction, and what streaming-style delivery might mean for podcast measurement and advertising. They point to a future in which the industry may move closer to actual listening signals rather than relying so heavily on download-based assumptions. If that happens, it could affect CPMs, ad sales, programmatic video advertising, and the broader economics of the medium.

Rob also frames one of the biggest unresolved questions in new media today:

If AI-generated shows become easier, faster, and more polished, what will human creators need to do to remain distinct and trusted?

The answer that emerges from this episode is not panic. It is focus, transparency, stronger format thinking, and a deeper commitment to serving audiences with clarity and value. That makes this episode less about Libsyn alone and more about the future structure of podcasting itself.

Topic Chapters and Timestamps
00:00 Podcast hosting is no longer simple
01:00 What creators now expect from hosting platforms
02:00 Brendan Monaghan introduction and background
03:00 Why Libsyn’s legacy still matters
05:00 Hosting, publishing, monetization, and measurement
07:00 How Libsyn expanded its monetization business
08:00 Why creators should not need to leave Libsyn to scale
09:00 How monetization changed podcasting
10:00 Lowering barriers for creators to earn revenue
12:00 What the future hosting platform should become
13:00 Newsletters, live events, merchandise, and creator tools
15:00 AI and creator workflows
16:00 Brendan’s three-bucket view of AI
18:00 AI-generated content and the “AI slop” debate
20:00 Why the market may decide what AI content wins
23:00 RSS versus API publishing
25:00 Simplicity and multi-platform distribution
26:00 Why RSS matters less to end users now
28:00 Open versus closed ecosystems
29:00 RSS innovation and slow adoption
31:00 Apple HLS and changing audio-video delivery
32:00 Platform control and the walled garden debate
41:00 Measurement, streaming, and actual listening data
43:00 Programmatic video ads and creative formats
45:00 Why video creators may need to think more like audio creators
47:00 Can AI help bridge the gap between formats?
49:00 Audio loyalty versus video momentum
50:00 The growing pressure on creators to win everywhere
51:00 AI Algorithms, the first audience for human content
53:00 Are AI-generated shows driving growth?
55:00 AI clone content and rising competition for humans
56:00 Why AI labeling may become essential
59:00 What Libsyn will focus on over the next 24 months
01:01:00 Audio, video, audience growth, and execution
01:03:00 Staying focused on core creator needs
01:05:00 Closing thoughts

This episode answers key industry questions that creators, executives, and media strategists are increasingly asking:
-What is Libsyn doing next under Brendan Monaghan?
-How is podcast hosting changing in 2026?
-Will video become a required part of podcast distribution?
-What does Apple’s HLS move mean for audio and video podcasting?
-Is RSS still the future, or are APIs taking over?
-How will AI-generated content affect podcasting, trust, and monetization?
-What should creators expect from modern hosting platforms now?
-Those questions are directly addressed in this discussion, making this episode highly relevant to search, social discovery, AI answer engines, and recommendation surfaces.

Guest and Show Links
Brendan Monaghan, CEO of Libsyn
https://Libsyn.com

Host Rob Greenlee and Show Links
New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Trust Factor Lab: https://trustfactorlab.com/
Adore Creator Network: https://adorenetwork.com/
Podcast Hall of Fame: https://podcasthall.com/
Rob Greenlee YouTube: https://youtube.com/@robgreenlee
Rob Greenlee LinkedIn: https://linkedin.com/in/robgreenlee
Rob Greenlee Instagram: https://instagram.com/robwgreenlee

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Podcasting’s Multi-Format Future | Sharon Taylor #659

~ Rob Greenlee ~ Leave a comment

Podcasting is entering a new phase, and this episode goes straight into the infrastructure, business models, and platform shifts shaping what comes next.

On episode 659 of The New Media Show, Host and Podcast Hall of Famer Rob Greenlee shares the microphone with Sharon Taylor, Chief Revenue Officer at Triton Digital (Spreaker & Omny Studio), for a deep conversation about where the podcasting market is heading right now.

Sharon brings years of experience from Omny Studio, Triton Digital, and Spreaker, making her one of the best people to help unpack what is changing across hosting, monetization, video, AI, advertiser demand, and measurement.

We talk through why podcasting is not simply becoming video-first, even as video becomes a bigger part of how shows are discovered and monetized.

Sharon makes a strong case that audio remains at the center of the medium, but the future is clearly becoming more multi-format. That means creators, publishers, and platforms need to think differently about how they distribute content, measure audience behavior, and build sustainable business models for both audio and video.

A big part of this conversation focuses on Triton Digital’s role in the market today and why its combination of Omny Studio, Spreaker, and broader ad tech infrastructure makes it an important player in podcasting’s next chapter.

Sharon explains the unique roots of Omny Studio as a platform built for large-scale broadcast and enterprise publishing needs, while Spreaker helped pioneer early podcast programmatic monetization for creators. That combination gives Triton a unique perspective on both professional publishing and creator-driven growth.

We also spend time on Apple’s HLS video move and what it may mean for podcasting’s future. Sharon shares how Triton had already been preparing for a broader video environment and why Apple’s support for HLS is such a meaningful shift.

We discuss how HLS could improve flexibility around delivery, ad insertion, and measurement, while still raising important questions about RSS, open distribution, and whether major platforms may slowly pull podcasting into more platform-specific publishing models over time.

Another major topic in this episode is trust.

From programmatic advertising to AI-generated content to labeling and transparency, Sharon and I explore how podcasting can continue to grow without losing the authentic connection that made the medium valuable in the first place.

We both agree that podcasting still has enormous strength as an audio-led medium, but the industry is now balancing openness, innovation, and monetization in ways that will define the next few years.

This is a wide-ranging and important discussion for anyone watching the evolution of podcasting, video, ad tech, platform power, and the future of open media.

Topics covered

– Why Triton Digital matters in podcasting right now
– Sharon Taylor’s path from Omny Studio to Triton CRO
– What Triton is seeing in audio versus video audience behavior
– Why podcasting is becoming multi-format, not simply video-first
– How Omny Studio and Spreaker fit different parts of the publishing market
– What Apple’s HLS video move changes for publishers and hosting platforms
– Why advertiser confidence and better measurement matter more than ever
– The future of RSS, open podcasting, and platform fragmentation
– How AI-generated content is affecting publishing growth and industry trust
– Where Sharon sees the next big opportunities for podcast growth

Guest

Sharon Taylor is the Chief Revenue Officer at Triton Digital. She was appointed to the CRO role in August 2025 after helping lead Triton’s podcast and content delivery efforts. Before joining Triton, Sharon was CEO of Omny Studio and played a key role in building it into one of the leading enterprise podcast platforms before its acquisition by Triton Digital.

Triton Digital: https://www.tritondigital.com/
Spreaker: https://www.spreaker.com/
Omny Studio: https://omnystudio.com/

Host

Rob Greenlee is a 2017 Podcast Hall of Famer, Chairperson of the Podcast Hall of Fame, and leader behind Trust Factor Lab and Trust Creators Community at M3Linked.

New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Podcast Hall of Fame: https://podcasthall.com/
Trust Creators Community: https://m3linked.com/

Supporters:

Get a $10 StreamYard Video Recording and Live Streaming tool Discount using this LINK – https://streamyard.com/pal/c/5606177711325184

Podcasting pros use Podpage – Build a podcast or video show website that updates itself and showcases your show beautifully. Start for just $12/month! –>podpage.com?via=adore

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Apple Video Podcasts, RSS vs API, Rise of Synthetic Creators | Justin Jackson #657

~ Rob Greenlee ~ Leave a comment

If you are trying to understand where podcasting is going in 2026 and beyond, this is one of those conversations that clarifies the whole board.

On Episode 657 of The New Media Show, Host Rob Greenlee shares a microphone and a video camera with Justin Jackson, CEO and Co-Founder of Transistor.fm, to unpack two forces reshaping the medium at the same time: Apple’s push back into video podcasts using HLS streaming, and the accelerating rise of synthetic creators and human clones powered by AI.

The real takeaway in this episode is that this is no longer just a podcasting story. It’s a media transformation story, and creators who treat it that way will have the advantage.

Justin brings a rare combination to this topic because he is not just watching the ecosystem from the outside. He is building one of the most respected independent podcast hosting platforms and is deeply involved in coordinating the industry’s progress through the Podcast Standards Project.

One of the most useful parts of this episode is hearing how standards actually get adopted. Podcasting has a coordination problem, and the only way the open ecosystem keeps evolving is when hosting providers, apps, and major platforms agree on what becomes “standard.” Justin explains why this work is slower than people want and why it matters, using real examples such as transcript support and creator-recommendation tooling via Podroll.

From there, we go straight into the big shift: Apple leaning harder into video again, this time through HLS. The practical impact for creators is obvious. Video becomes easier to distribute, monetize, and measure across platforms.

The strategic impact is bigger. Apple’s move creates a cascade effect. As more hosts build HLS workflows, those streams can increasingly appear not only within Apple’s experience but also through open standards like alternate enclosures, especially if apps continue to adopt them. Justin is bullish on RSS-based open podcasting surviving, not because it is nostalgic, but because consumer demand and creator distribution needs keep pulling it forward.

A core theme in this episode is that creators and consumers decide what “a podcast” is, not the industry. Justin puts it plainly: if everyday listeners think podcasts are something they watch on YouTube, that belief drives behavior, and behavior drives platforms. This is why the listen-and-watch switching paradigm matters. Consumers want to start in audio and seamlessly jump into video. That pressure changes production habits over time, because the “audio from the video” becomes the default in many workflows. For some audio-first producers, that feels like a loss. For video-first creators, it is an opportunity to build a more fluid media experience that meets people where they are, whether they are watching closely or listening in the background.

Rob and Justin also dig into a topic most platforms are not talking about enough: demographics and attention. Apple Podcasts remains a valuable audience, often older, higher-income, harder-to-reach, and premium-friendly. But YouTube and short-form feeds have already shaped younger consumer habits.

Justin raises an interesting possibility that a backlash is forming among Gen Z against addictive, brain-rotting feeds. If that continues, there is a real opening for more mindful media experiences, which could benefit audio- and podcast-style consumption and even give Apple an unexpected positioning angle if they choose to lean into it.

Then move into the other major shift: synthetic creators, AI cloning, and AI-generated media at scale. We talk about what is real, what is hype, and what’s already happening in the market. Justin’s perspective is grounded: audiences still choose what they care about, and a lot of AI-generated “slop” is being produced with no real demand. At the same time, I warn that this is the worst the tech will ever be, and that quality is moving fast.

The deeper layer is that AI is already part of the content distribution pipeline, because algorithms decide what gets surfaced and recommended.

As cloning and synthetic production improve, trust and identification become the bigger story. If people cannot tell what is real, standards for disclosure, verification, and labeling become essential to preserve credibility.

This episode ultimately lands on a simple reality: creators do not need to panic, but they do need to adapt. Video is becoming a default entry point. RSS is still resilient, but platform native APIs are expanding. AI will increase volume, forcing platforms to filter more aggressively. The winning creators will be the ones who build trust, produce content people actually want, and package it so it travels across environments without losing the core promise that made the audience show up in the first place.

Quick answers

What does Apple HLS video mean for podcast creators in 2026?
It signals a stronger platform push toward seamless listen-and-watch experiences, better measurement, and future monetization opportunities, and it pressures hosts and apps to support HLS workflows more broadly.

Is RSS dying because platforms want APIs and direct uploads?
RSS remains highly resilient because creators want distribution portability and consumers want access to the shows they already follow. Platforms may add more native workflows, but RSS continues to power the open layer.

Will AI-generated creators replace humans?
AI will dramatically increase content volume, but audience trust and relevance will still determine what survives. The big shift is that trust, verification, and disclosure become more important as synthetic media becomes harder to detect.

Chapters:

00:00 Welcome and big shifts
01:13 Meet Justin Jackson
02:50 Why podcast standards matter
06:23 Apple HLS video ripple
10:34 Transistor distribution view
13:24 Video podcasting history
17:09 Why the video faded to audio
22:30 YouTube wins attention
29:33 Apple subscriptions and TV
35:57 Demographics and Gen Z
39:03 Mindful media backlash
43:32 Apple culture and video
45:44 Retro tech resistance
46:50 Apple Ads And Privacy
47:40 HLS Rollout And Ad Load
49:25 Will RSS Survive Platforms
50:25 Why RSS Keeps Winning
54:17 Open Standards Like Email
59:16 Gen Z Video Threat
01:01:01 HLS Video Via RSS
01:04:40 Audio Video Switching Pain
01:07:53 Creators Adapt To Fluid Media
01:19:09 Consumers Define Podcasts
01:24:10 AI Voices Enter Podcasting
01:25:16 Reid Hoffman Digital Twin
01:28:17 AI Video Not Live
01:28:46 Latency And Real Time Avatars
01:29:08 Julia McCoy Avatar Demo
01:32:31 Do Audiences Care
01:33:28 AI Lowers Creation Bar
01:35:41 Real Humans Still Win
01:38:20 Noise Raises The Bar
01:40:53 AI For AI Audiences
01:47:39 Deepfake Hype Check
01:50:32 Trust And Disclosure Standards
01:52:19 Platform Overload From Slop
02:00:00 Pulia Spam Example
02:02:57 Throttling And Verification
02:08:27 Wrap Up And HLS Updates

Links

Guest Justin Jackson Links

Transistor.fm: https://transistor.fm/
Justin Jackson: https://justinjackson.ca/

Host Rob Greenlee and Show Links
New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Trust Factor Lab: https://trustfactorlab.com/
Adore Creator Network: https://adorenetwork.com/
Podcast Hall of Fame: https://podcasthall.com/
Rob Greenlee YouTube: https://youtube.com/@robgreenlee
Rob Greenlee LinkedIn: https://linkedin.com/in/robgreenlee
Rob Greenlee Instagram: https://instagram.com/robwgreenlee

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Can Apple Make Video Podcasts Matter? | Jay Nachlis #656

~ Rob Greenlee ~ Leave a comment

In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis,  Media Research VP at Coleman Insights.

“It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.”

This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify?

“Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.”

We talk about how audience habits often outweigh platform features, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago.

We also discuss how this shift is creating a more fragmented publishing environment for creators. Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities.

“We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.”

Jay and I also explore the broader competitive chessboard. That includes YouTube’s dominance in video & video podcast consumption, Spotify’s continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. This episode is really about where podcasting is headed as a medium, not just one Apple feature update.

If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss.

Chapters:

00:00 Apple Video Podcast Push
00:47 Meet the Hosts
01:56 Apple Streaming Update
03:14 Early Podcasting Era
05:19 YouTube Spotify Takeover
07:05 Can Apple Compete
08:25 Research YouTube Wins UX
10:30 Awareness Drives Usage
12:07 Netflix Podcasting Fit
15:58 Discovery Algorithms Habits
18:10 Apple Video Hidden Toggle
19:26 Audio Quality vs Video
22:22 Brand Content Trust Matrix
24:05 Apple Podcasts Brand Gap
24:51 Differentiation Over Video
25:41 RSS and HLS Debate
27:09 Why Listeners Choose Apple
28:03 Zune Era Video Podcasts
30:07 YouTube Parallel History
30:59 Winning Tech Standards
33:16 Reaching Younger Audiences
36:48 Hosting Costs and HLS
39:05 Creator Burden of Video
41:20 Future Screens in Cars
43:23 Marketing and Discovery Fixes
45:35 Alternative Enclosures Path
46:49 Wrap Up and Where to Follow

Guest Jay Nachlis Links
Jay Nachlis LinkedIn: https://www.linkedin.com/in/jaynachlis/
Coleman Insights: https://colemaninsights.com/
Tuesdays with Coleman: https://colemaninsights.com/blog/

Host Rob Greenlee and Show Links
New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Trust Factor Lab: https://trustfactorlab.com/
Adore Creator Network: https://adorenetwork.com/
Podcast Hall of Fame: https://podcasthall.com/
Rob Greenlee YouTube: https://youtube.com/@robgreenlee
Rob Greenlee LinkedIn: https://linkedin.com/in/robgreenlee
Rob Greenlee Instagram: https://instagram.com/robwgreenlee

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Podcast Growth and Discovery in 2026 | Arielle Nissenblatt #655

~ Rob Greenlee ~ Leave a comment

Podcast discovery feels harder in 2026, not because creators stopped trying, but because attention is now split across podcast apps, YouTube, short-form video feeds, newsletters, and search-driven recommendations.

On this recorded episode of the New Media Show, host Rob Greenlee shares the screen and a microphone with Arielle Nissenblatt, 2026 Podcast Hall of Famer and Founder of EarBuds Podcast Collective and Head of Community and Content at Pinwheel by Audily, to break down what is actually changing right now and what creators can still do that consistently grows audience and trust.

“Arielle brings a listener-first, creator-first perspective that cuts through the noise. Platforms matter, but they are not the whole story. If a show is not clearly positioned, consistently delivered, and genuinely recommendable, the best metadata in the world will not create retention.”

This episode focuses on the practical middle ground: respect the power of platforms, but build your growth strategy around behaviors you can control.

“A big part of that conversation is Apple’s renewed push into video podcasts and what an HLS-based video experience signals for the direction of distribution.”

Rob frames it as part of a broader convergence toward a unified listen-and-watch experience, where measurement and monetization are easier for platforms when content is native.

“Arielle agrees that video is becoming an important top-of-funnel entry point, not because every show should be video-first, but because platforms can more easily optimize what they can see, track, and sell.”

We also talk through Spotify’s monetization strategy and what it means when major platforms keep building native paths to get paid. The underlying point is that creators need to understand the economics behind product decisions.

“The more platforms own the experience, the more they can shape the rules of distribution, monetization, and visibility.”

Then we get into the part that matters most for working creators: what still works.

“Arielle argues that recommendation culture remains one of the most underused growth engines in podcasting. Word of mouth, curated lists, and community flywheels can outperform algorithm chasing, especially for shows that serve a clear audience with a clear promise.”

That is exactly why EarBuds has remained durable for years in a market that constantly reinvents itself.

“Human curation is still a superpower because it creates trusted signals that travel even when platforms turn the knobs.”

Community comes up too, with a reality check. Not every show needs a community, and not every audience wants one.

“The test is whether people are already reaching for a deeper connection and shared identity around your content. When that demand exists, the community can compound trust and retention. When it does not, forcing it can drain your energy and distract you from the actual product, the show.”

If you are building in 2026, the creators who win are not the ones who panic-switch formats every quarter.

They are the ones who lock in a format strategy, build audience ownership where possible, and package their content for multiple environments without losing the core promise that makes listeners return.

Quick answers people are searching for:

Is podcast discovery broken in 2026?
It is fragmented. People discover shows across apps, video platforms, newsletters, and search experiences, so creators need packaging that works across multiple paths.

Do I need a video to grow a podcast?
Not always. Video is becoming a common entry point, but growth still comes from clarity, consistency, and ease of recommendation.

What is the fastest reliable growth lever right now?
Recommendation loops: collaborations, curated lists, newsletters, and audience sharing that create real trust signals.

What should creators prioritize this year?
Format strategy, audience ownership, cross-platform packaging, and a repeatable workflow you can sustain.

Show and Guest Links:

Host Rob Greenlee
https://robgreenlee.com/ (Rob Greenlee)
New Media Show
https://newmediashow.com/ (New Media Show)
Rob Greenlee Live Podcasts
https://robgreenlee.com/live-podcasts/ (Rob Greenlee)
Rob Greenlee & New Media Show YouTube
https://www.youtube.com/@RobGreenlee (Rob Greenlee)
Spoken Human Show – YouTube
https://www.youtube.com/@spokenhuman (Rob Greenlee)
LinkedIn – Rob Greenlee
https://www.linkedin.com/in/robgreenlee (Rob Greenlee)
Instagram – Rob Greenlee
https://www.instagram.com/robwgreenlee (Rob Greenlee)
X.com – Rob Greenlee
https://x.com/robgreenlee (Rob Greenlee)
Adore Podcast Network
https://AdoreNetwork.com (Rob Greenlee)
Podcast Hall of Fame
https://PodcastHall.com (Rob Greenlee)

Guest Arielle Nissenblatt
LinkedIn:
https://www.linkedin.com/in/arielle-nissenblatt
EarBuds Podcast Collective:
https://earbuds.audio/
Pinwheel by Audily:
https://pinwheelshows.com/

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Building a Very Human Media Business | Erin Diehl #654

~ Rob Greenlee ~ Leave a comment

As AI becomes more embedded into content creation, discovery, and distribution, one truth is becoming clearer: the long-term winners in media may not be the fastest or the most automated. They may be the most human.

That was the core idea behind this conversation with Erin Diehl of Improve It! and the host of the Workday Playdate Podcast, and New Media Show host and Podcast Hall of Fame Inductee Rob Greenlee on New Media Show Episode 654, where we explored what it really means to build a media business rooted in trust, emotional connection, authenticity, and memorable audience experiences.

Erin Diehl, founder of improve it! and host of the Workday Playdate podcast, brings a distinctive perspective to this discussion.

Her work sits at the intersection of improv, leadership, communication, and community-building. On her podcast and in her live workshops, she focuses on helping people reconnect with empathy, listening, adaptability, humor, and playfulness as practical tools for stronger communication and leadership. Erin describes those same qualities as the traits of both a great improviser and a great human, and that framing shaped this entire conversation. (itserindiehl.com)

What made this episode especially timely is that it did not treat AI as the enemy. Instead, it argued that AI is becoming part of the infrastructure of modern media, especially in discovery, distribution, workflow, and scale, while human presence remains the true differentiator. I said during the episode that creators are still in the human media business, and Erin agreed that what continues to work is the authenticity of human experience.

That idea matters because audiences are increasingly surrounded by an abundance of content. When everything becomes easier to generate, the value of presence, perspective, vulnerability, and emotional resonance goes up.

Erin argued that humanity is not becoming less important in the AI era. It is becoming more important. She pointed to empathy, trust, culture, and connection as qualities that are not going away, even as new technologies reshape jobs, workflows, and media formats.

A major theme in this conversation was the role of play in serious work. Erin’s approach is not about being frivolous. It is about using play, improv, and emotional openness to create real breakthroughs in communication. In her workshops, she guides people step by step out of their comfort zones, not to embarrass them but to help them reconnect with spontaneity, attentiveness, and confidence. She explained that many adults lose that natural instinct for play as they grow older, replacing it with judgment, self-doubt, and emotional caution. Her work is designed to reverse some of that pattern and reawaken more authentic human interaction.

We also talked about how this translates directly into content creation. Erin shared that her podcast has become more than just a show. It is part of a broader ecosystem that supports her workshops, speaking, community, and business growth. She uses monthly themes to shape her episodes, guest selection, social content, and offers. That strategy helps create consistency, clarity, and a stronger trust pathway between audience attention and business outcomes. It is a smart reminder that a podcast today often works best when it is part of a larger media and relationship-building system.

Another valuable part of this episode was Erin’s openness about team building. She made it clear that creating across podcasting, social media, video, live events, and community is difficult to sustain on one’s own. She credited her team with helping manage production, guest coordination, marketing, logistics, sales, and creative execution. That is an important lesson for professional creators and media entrepreneurs. Building a durable media business often means building systems and support around your voice, not trying to do every part of the machine alone.

We also dug into mindset, self-expression, and the emotional reality of being a creator today. Erin spoke candidly about doubt, comparison, and the danger of code-switching or muting your true personality to fit an environment. Her advice was direct: find the people, audiences, and teams that allow you to be more fully yourself. In a media environment increasingly shaped by algorithmic incentives and imitation, that may be one of the most important strategic advantages a creator can have.

This episode is really about a bigger question facing everyone in podcasting, video, and digital media right now: if AI can help produce and distribute content at scale, what still makes a creator matter? The answer from this conversation is not just better tools or smarter systems. It is humanity. It is the ability to make people feel seen, understood, energized, and connected. That is what creates trust. That is what builds community. And that is what makes a media business more durable over time.

Brief Episode Description

In New Media Show Episode 654, Rob Greenlee talks with Erin Diehl, founder of improve it! and host of Workday Playdate, about what it takes to build a truly human media business in an AI-driven era.

They explore why trust, empathy, emotional intelligence, playfulness, authenticity, and community may become even more valuable as AI expands across media creation and distribution.

The conversation also looks at how improv principles can strengthen podcasting, leadership, content strategy, live events, and audience connection. Erin shares how she built her business and shows around human transformation, while Rob frames why creators still need to think of themselves as being in the human media business first.

Key Takeaways

– Creators are still in the human media business, even as AI becomes more useful for discovery, workflow, and distribution.

– Authenticity, empathy, trust, and emotional connection are becoming more valuable as content volume increases.

– Improv skills like listening, adaptability, humor, and presence map directly to stronger media creation and leadership.

– A podcast works best when it is part of a broader ecosystem that includes community, services, events, and business strategy.

– Monthly content themes can help creators build a more focused and sustainable content engine across multiple platforms.

– In-person human experiences still have unique power in an increasingly digital media world.

– A strong team can be essential for creators trying to build across audio, video, social, and live experiences.

– The future of media may depend less on sounding polished and more on being unmistakably human.

Relevant Links

Host Rob Greenlee
https://robgreenlee.com/ (Rob Greenlee)
New Media Show
https://newmediashow.com/ (New Media Show)
Rob Greenlee Live Podcasts
https://robgreenlee.com/live-podcasts/ (Rob Greenlee)
Rob Greenlee & New Media Show YouTube
https://www.youtube.com/@RobGreenlee (Rob Greenlee)
Spoken Human Show – YouTube
https://www.youtube.com/@spokenhuman (Rob Greenlee)
LinkedIn – Rob Greenlee
https://www.linkedin.com/in/robgreenlee (Rob Greenlee)
Instagram – Rob Greenlee
https://www.instagram.com/robwgreenlee (Rob Greenlee)
X.com – Rob Greenlee
https://x.com/robgreenlee (Rob Greenlee)
Adore Podcast Network
https://AdoreNetwork.com (Rob Greenlee)
Podcast Hall of Fame
https://PodcastHall.com (Rob Greenlee)

Guest Erin Diehl
https://www.itserindiehl.com/meet-erin (itserindiehl.com)
improve it!
https://www.learntoimproveit.com/ (learntoimproveit.com)
Workday Playdate Podcast
https://www.learntoimproveit.com/podcast-page (learntoimproveit.com)
Workday Playdate on Apple Podcasts
https://podcasts.apple.com/us/podcast/workday-playdate/id1508450538 (Apple Podcasts)

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How to Build a Future Proof Show in 2026 | Anika Jackson #653

~ Rob Greenlee ~ Leave a comment

If you’re trying to figure out how to build a future-proof show in 2026, the answer is not a new platform or a new gimmick.

Podcasting is changing expectations. Audiences judge creators like brands, platforms reward shows that behave like programs, and AI is raising the baseline quality while making trust and differentiation harder to earn.

On this episode #653 of The New Media Show,  Rob Greenlee (Podcast Hall of Fame Chairperson, 2017 inductee), and am joined by Anika Jackson, founder of Your Brand Amplified and faculty at USC Annenberg, where she teaches podcasting and digital media management.

Anika brings a rare educator-operator perspective because she’s building in the real world while shaping how the next generation of creators thinks about content, AI personalities, human clones, business, and audience growth.

Listen and follow: https://newmediashow.com/ and https://robgreenlee.com/
Learn more about Anika: https://yourbrandamplified.com/

A big theme in this conversation is that future-proofing is a systems problem, not a motivation problem.

Creators are pulled toward audio, video, clips, social, newsletters, community, sponsors, and now AI tools. The ones who win in the long term are the ones who turn chaos and complexity into a repeatable content engine. That starts with a clear show promise, a consistent format, and a realistic publishing rhythm you can sustain.

We also dig into AI in podcasting as leverage, not the story. AI can accelerate production tasks, packaging, and distribution, but it cannot replace the point of view. In a world where “good enough” content is easy to generate, the advantage shifts to trust, taste, credibility, and consistency. If you want your show to perform in AI search results and platform recommendations, clarity matters. Tight topic lanes, explicit language that matches what people search for, and a library of episodes that consistently deliver on the promise of your title and description.

We touch the platform battlefield too. YouTube continues to shape expectations around search and discovery, while Apple’s renewed push into advanced video podcast delivery, including HLS workflows, signals more competition and more fragmentation. The takeaway is not that everyone must do video, but that show packaging and distribution can’t be stuck in the past. Audio-first can still win, but the strategy has to match modern consumption.

Anika also shares what she’s seeing with emerging creators, including more students creating in their own languages and leaning into global communities. With AI-driven translation, transcription, and metadata, multilingual growth is becoming more achievable than ever for creators willing to build for it intentionally.

Chapters:
00:00 Welcome and 2026 Theme
01:34 Meet Anika Jackson
04:03 Teaching Podcasting as Business
04:37 Global Languages and AI Skills
06:30 Broadcast to Podcast Shift
10:03 Liquid Content and PESO
12:00 Delphi Clones and Feedback Loops
15:07 AI Influencers and Trust
22:55 Purpose and Human Connection
29:03 IP Copyright and Monetization Models
31:21 LLM Economics and Ethics
34:53 Humans Behind AI Content
35:30 AI Translator Jobs
36:49 Human in the Loop Reality
37:37 AI in Media and Medicine
38:24 YouTube Shifts to Longform
39:34 Creator Teams and Monetization
40:48 Global Access and Digital Divide
42:47 Personal AI Workflows and Search
44:05 Websites SEO and LLM Traffic
46:42 Students Creativity and Careers
51:24 Disclosure and AI Clones
54:28 Labeling Standards and Regulation
59:45 Ads, Agents, and App Ecosystems
01:02:18 Podcast Wrap and Farewell

Host
Rob Greenlee
https://robgreenlee.com
https://www.youtube.com/@RobGreenlee
https://www.youtube.com/@spokenhuman
https://www.linkedin.com/in/robgreenlee
https://www.instagram.com/robwgreenlee
https://x.com/robgreenlee
https://AdoreNetwork.com
https://PodcastHall.com

Guest
Anika Jackson:
https://yourbrandamplified.com
LinkedIn: https://www.linkedin.com/in/anikajackson
Your Brand Amplified (Apple Podcasts): https://podcasts.apple.com/us/podcast/your-brand-amplified/id1543221243

 

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