TRUST FACTOR WITH ROB GREENLEE
Trust Factor with Rob Greenlee
Conversations about trust in human relationships, business, and technology.
New Media Show is the podcast and publication. Trust Factor with Rob Greenlee is a related audio and video series. Trust Factor Lab is Rob’s advisory business and home to practical resources and the Trust Creator Community.
Watch and listen to Trust Factor with Rob Greenlee
Go directly to the show’s video playlist or audio podcast.
RELATED NEW MEDIA SHOW CONVERSATION
Human creativity in an AI workflow
With Laura Burkhauser, CEO of Descript
Laura Burkhauser and Rob Greenlee explore how creators can use AI to reduce production work while preserving their voice, creative judgment, and audience trust.

NEW MEDIA SHOW · EPISODE 690
Your voice still matters
Creative direction, thoughtful editing, and authentic relationships as AI changes the creator workflow.
More New Media Show conversations.
These related New Media Show episodes explore trust, human creativity, and creator businesses.

AUDIENCE · EPISODE 685
Relationships beyond the episode
Alex Sanfilippo on human connection and audience ownership.

REVENUE · EPISODE 687
From attention to a business
Roberto Blake on the relationships and assets creators build around their content.

HUMAN AUTHORITY · EPISODE 682
The human signal
Jaymi Bauer on human value as AI becomes part of creative work.
Historical Trust Factor archive
These earlier conversations were published in 2023–2024. Dates below refer to the original audio archive; views, forecasts and examples reflect the discussion at that time.
TRUST FACTOR · EPISODE 14
Bitcoin: Trust How It All Works at $100k+ | Gary Leland
Audio archive published November 26, 2024
Watch episode 14 on YouTube
Listen and read the episode notes on Adore Network
TRUST FACTOR · EPISODE 13
Trust in AI, AGI, and Humanoid Robots | Robert Scoble
Audio archive published August 26, 2024
Watch the Robert Scoble clip on YouTube
Listen and read the episode notes on Adore Network
TRUST FACTOR · EPISODE 12
Do You Trust Alien and Undisclosed Secrets | Jason Shurka, UNIFYD.TV
Audio archive published October 12, 2023
Watch episode 12 on YouTube
Listen and read the episode notes on Adore Network
Browse the Trust Factor episode archive · Open the full YouTube playlist
Apply the ideas through Trust Factor Lab. The advisory business and community are related to the series, with separate services and participation options.

Experience becomes useful when it becomes visible.
Explore the work behind trusted authority: clear purpose, evidence of outcomes, consistent behavior, useful communication, and relationships built through follow-through.
Make expertise credible
What have you accomplished? What can you substantiate? What should people be able to verify?
Keep judgment human
Where can AI extend your capacity, and which decisions need your expertise and responsibility?
Turn trust into opportunity
How do useful content, reliable behavior, and direct relationships create a sustainable business?
Explore strategy and implementation support at Trust Factor Lab

Trust Creator Community
Learn with other creators and professionals, then put trust into practice through clearer communication, reliable follow-through, and accountable AI use.
Explore the community at TrustFactorLab.com and ask Rob about current participation options through M3Linked.
Apply it to your own work.
Trust Factor Lab helps founders, experts, and creator businesses turn expertise into clearer offers, credible proof, and stronger business opportunities. Work with Rob Greenlee on the message, media presence, relationships, and responsible AI practices that support your next business goal.
Bring one challenge: explain why someone should hire you, connect your content to relevant business conversations, or improve an AI-assisted workflow while keeping human judgment in charge. Start with a strategy conversation to discuss the right scope and next step.