AI content labeling

What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670

~ Rob Greenlee ~ Leave a comment

New Media Show with Rob Greenlee and Guest Alberto Betella of RSS.comShould every use of AI in a podcast, video, or creator workflow be disclosed?

A better question is whether AI created the actual substance of what the audience came to hear or watch.

On Episode 670 of the New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “Should I Disclose AI?“ 

Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media.

AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production. But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content.

The challenge is not simply whether AI was used.

The challenge is understanding when AI use changes what the audience is actually receiving.

Alberto shares his practical “Substance Test” framework for AI disclosure. The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated.

Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media.

They also discuss why disclosure should not be a punishment or a stigma. Transparency can give audiences more context, help platforms manage risk, and allow creators to use AI responsibly without pretending that every use of AI is deceptive or low quality.

The bigger question is whether creators can use AI to make better work while still protecting the human trust, judgment, originality, and relationships that make media meaningful.

Guest:
Alberto Betella: Co-Founder, RSS.com; creator of Should I Disclose AI?

Host:
Rob Greenlee, 2017 Podcast Hall of Fame inductee, New Media Show host, and Chairperson of the Podcast Hall of Fame

AI Use Note:
This episode includes an AI-assisted opening visual and the show notes based on the transcript. The conversation, editorial direction, and analysis are human-led.

Rough Chapter Break Topics:

00:00 Should creators disclose their use of AI?
03:00 Introducing Should I Disclose AI?
06:00 Human imperfection, authenticity, and audience trust
10:00 The difference between AI tools and AI-created substance
15:00 AI translation, cloned voices, and disclosure nuance
22:00 Detection, watermarking, and platform AI labels
26:00 YouTube auto-labeling and the economics of AI content
31:00 Will “human-made” become a premium signal?
33:00 AI-assisted post-production and human creative direction
38:00 Video-first, audio-first, and platform-native content
43:00 Voice cloning, consent, and personalized advertising
47:00 Quality, creator reinvention, and the AI reset
51:00 When AI can create useful new forms of media
56:00 Disclosure without stigma or punishment
57:00 AI search, one-answer systems, and human curation
01:01:00 Prompt literacy, digital likeness, and the future of AI

Guest Links: Alberto Betella

RSS.com: https://rss.com/
Should I Disclose AI?: https://shouldidisclose.ai/
Alberto Betella on LinkedIn: https://www.linkedin.com/in/albertobetella
Should I Disclose AI? on GitHub: https://github.com/albertobeta/shouldidisclose.ai

Rob Greenlee and New Media Show Links

Rob Greenlee Website: https://robgreenlee.com/
New Media Show: https://newmediashow.com/
New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
New Media Show on YouTube: https://youtube.com/@TheNewMediaShow
Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee
Podcast Hall of Fame: https://podcasthall.com/

About the Host/Author:
Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame.

Personal / AI Disclosure Note:
I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.

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When AI Content Stops Looking and Sounding Artificial | Jeanine Wright + Robert Scoble #663

~ Rob Greenlee ~ Leave a comment

New Media Show - #663 In episode 663 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Jeanine Wright, CEO of Inception Point AI, and Robert Scoble, known as Scobleizer, Founder of AlignedNews.ai for a deep conversation about one of the biggest and most uncomfortable questions facing podcasting, video, social media, and the creator economy: what happens when AI-generated content stops sounding and looking artificial? 

I apologize for the lower audio quality of this episode, which was affected by recording source errors, and I used the best audio enhancement tools to improve it.

AI-generated media is no longer just an experiment. It is becoming shows, hosts, voices, personalities, clips, channels, avatars, and soon, live interactive media experiences.

Podcasting has always been built around voice, trust, authenticity, and human connection. But that foundation is now being challenged by AI-generated voices, cloned likenesses, synthetic video, autonomous podcasters, and AI systems that can research, write, produce, publish, and personalize content at a scale human creators cannot match.

The conversation explores whether the podcasting/new media industry is reacting too broadly by labeling AI-generated media as “AI slop” while missing the bigger shift beneath the surface.

Some AI content is low quality, deceptive, or spammy. Some AI content is becoming polished, useful, creative, and scalable. Some human-created content is also low quality, misleading, or poorly produced.

The real issue may not be whether content is human-made or AI-made.

The better question may be whether it is transparent, authentically-human, accurate, consent-based, valuable, and trustworthy.

Jeanine joins Rob to discuss what Inception Point AI is building with AI-generated personalities, autonomous creators, synthetic audio, video characters, quality control systems, and AI-native media workflows. She explains why the future may include AI podcasters, AI influencers, AI brand personalities, and AI-generated shows that serve audiences in ways traditional human production cannot easily support.

Robert brings a broader technology lens to the conversation, connecting AI-generated media to agents, real-time news systems, spatial computing, glasses, robots, synthetic people, and the next phase of human-computer interaction. He also discusses his own work using AI systems to read large volumes of AI industry activity and turn that into new forms of media intelligence.

The conversation asks whether “AI slop” is a useful label or is becoming a way to dismiss an entire category before quality, ethics, and trust systems have had time to mature.

Rob, Jeanine, and Robert also dig into the complicated issue of AI disclosure.

  • Should every AI voice be labeled?
  • Should AI-written scripts be disclosed?
  • What about human voices reading AI-written material?
  • What about cloned voices using human-written scripts?
  • And if most media becomes materially assisted by AI, will audiences still care in the same way?

The episode also explores the darker side of synthetic media, including unauthorized voice cloning, fake likenesses, impersonation, fraud, deceptive content, misinformation, platform abuse, and AI bias. The discussion makes a clear distinction between ethical AI-generated media and synthetic media designed to mislead audiences.

This is not a simple pro-AI or anti-AI conversation. It is a discussion about the future of media trust.

The bigger question is whether podcasting and new media should reject AI-generated content outright or help build better standards around disclosure, quality, consent, ownership, monetization, brand safety, platform rules, and audience transparency.

The future may not be human versus AI.

It may be human plus AI, human extended by AI, AI personalities supervised by humans, and audiences deciding what they trust based on usefulness, quality, transparency, and connection.

Key Topics Covered

  • AI-generated podcasts, video, and synthetic media
  • Why the phrase “AI slop” may be too broad
  • How AI-generated voices and video hosts are becoming more realistic
  • The difference between low-quality AI content and responsible AI media
  • Why podcasting is emotionally tied to human voice and trust
  • How AI personalities and autonomous podcasters are being created
  • What Inception Point AI is building with synthetic creators
  • Robert Scoble’s view of AI agents, X, and real-time AI media systems
  • Whether audiences care more about quality than human authorship
  • Why AI-generated content may outperform average human-created content
  • AI disclosure, labeling, and transparency challenges
  • Human voice, cloned voice, AI-written scripts, and hybrid production
  • Fraud, fake voices, synthetic likenesses, and deceptive media
  • AI bias, culture, representation, and training data concerns
  • Platform rules across YouTube, Apple Podcasts, Spotify, X, and social platforms
  • The rise of live AI-human-like media experiences
  • Human creators using AI clones and brand extensions
  • Why the future of media may be human plus AI, not human versus AI

Guest: Jeanine Wright, CEO of Inception Point AI 

Guest: Robert Scoble, Scobleizer

Host: Rob Greenlee

About the Author
Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new media leader who bridges podcasting’s human roots with its AI-driven future. As founder of Trust Factor Lab and host of the “New Media Show” and “Spoken Human”, Rob helps creators start, grow, monetize, and future-proof their content. He’s held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Learn more at RobGreenlee.com and join the Trust Factor Lab Creator/Podcast Services.

Personal note: I used AI tools to help organize and edit this episode and generate show notes. I have many hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guests’. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position. The original word choice was mine, and so is the clarification.

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